Pre-forty, you can wash your face with Tide and use Vaseline for moisturizer, toss on a little mascara and lip gloss, and you're a friggin' cover girl. Those of us on the slippery slope that is the Other Side of Forty can testify-- those days are so over. You pore over labels promising everything short of actual rebirth-- you will buy most of them for an average of $450 per quarter once-- and none of them will work. You will still be getting older and poorer with every passing purchase.