And finally have fun with it. If you’re not having fun, your speakers won’t have fun, and your participants won’t have fun. No matter what happens, remember that marketing should be fun, and life should be enjoyed.
People often ask if I pay my speakers to speak. No I don’t. If you are able to explain the benefits of the virtual summit to the speaker (which we address in chapter 5) then it will be easy for you to get the caliber of speakers you want.