The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.

One of the bigger mistakes of our time, I suppose, was preaching the demonization of all judgment without teaching how to judge righteously. We now live in an age where, apart from the inability to bear even good judgment when it so passes by, still everyone, inevitably, has a viral opinion (judgment) about everything and everyone, but little skill in good judgment as its verification or harness.

Ultimately virility is all about helping others express their reluctantly shared feelings while doing so from a safe distance.

The viral marketing seeds have already been sown and you can come along with me on this journey...

The problem is not in the hashtag; the problem lies in the idea that one’s contribution in spreading said hashtag ends their responsibility towards that particular issue. It is a way of clearing our conscience towards the true atrocities happening around us, because in that moment that we send out a supportive post into the world of the web we set the notion that we are somehow absolved of our sins, for silence is a sin and the hashtag breaks that silence.

Contrary to the tenets of conventional wisdom, viral ideas and campaigns were not first transmitted via the electronic media of the Internet age. Their ideological forebears lived and replicated in the host coffee-houses, inns and taverns of the early eighteenth-century.