The loss of quality that is so evident at every level of spectacular language, from the objects it glorifies to the behavior it regulates, stems from the basic nature of a production system that shuns reality. The commodity form reduces everything to quantitative equivalence. The quantitative is what it develops, and it can develop only within the quantitative.

And suddenly he thought, I'm the abnormal one now. Normalcy was a majority concept, the standard of many and not the standard of just one man.