Feedback doesn’t tell you about yourself. It tells you about the person giving the feedback. In other words, if someone says your work is gorgeous, that just tells you about *their* taste. If you put out a new product and it doesn’t sell at all, that tells you something about what your audience does and doesn’t want. When we look at praise and criticism as information about the people giving it, we tend to get really curious about the feedback, rather than dejected or defensive.
That's always seemed so ridiculous to me, that people would want to be around someone because they're pretty. It's like picking your breakfast cereals based on color instead of taste. But I'm not pretty, not close up anyway. Generally, the closer people get to me the less hot they find me.