Before you start any business, you need to get your target audience down pat. Who do you want to serve? Who will your product/service benefit the most? Don’t worry about the rest.

Engaged Audience Members are receptive to the messages of dangerous speech and to condoning group-targeted harm, but are not hardliners. For example, they may be easily influenced by charismatic leaders who promise to resolve their grievances, or be receptive to blame narratives. This could be any member of society, but certain types of people (based on demographic or other characteristics) may be disproportionately engaged.