Self-serving-pride (swamaan) means to take precaution against being insulted.

In the worldly life, self-serving pride (swa-maan) is considered a good quality and arrogant pride (abhimaan) as a bad quality.

In the ignorant state, there is a ‘limit’ for good qualities, it is known as the self-pride. Self-serving pride (swa-maan) is the limit of virtues in the realm of ignorance.