The willingness to be a champion for stupid ideas is the key to greater creativity, innovation, fulfillment, inspiration, motivation and success.

Creativity is at the heart of every stupid idea . . . creativity and stupid are interchangeable . . . because everything inherent to that kind of creativity requires breaking away from the norm, going against the grain, and leaning into risk and fear.

It all starts with a tiny, stupid idea, then one thing leads to another, and suddenly, you find something amazing: yourself.