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It is a mistake,” he said, “to suppose that the public wants the environment protected or their lives saved and that they will be grateful to any idealist who will fight for such ends. What the public wants is their own individual comfort.

Isaac Asimov , em The Gods Themselves
truth wisdom human-nature hedonism prophetic needs-and-wants environmental-values the-way-the-world-works lost-values self-injurious-behaviors social-satire-predictability