From shaping CRM to understanding today’s omni-channel digital customer, Barton Goldenberg leads the way again with his compelling insights and methodologies. The timing of his latest book, The Definitive Guide to Social CRM, once again demonstrates his forward thinking.

Barton Goldenberg is simply the most effective transformational leader I have met. His business acumen is matched only by his ability to understand the dimensions behind how change stems from acustomer’s needs to an "organization’s operations. Now Barton in his new book, The Definitive Guide to Social CRM, captures how an "organization should plan, manage, and leverage social media as a means to increase the bottom line.