Marketing effectively, in a semantic web, revolves around those three ‘little’ requirements: Trust, Authority, Reputation.

Semantic search requires three things: Trust, Authority and Reputation. All three revolve around your digital profiles, their activity and the sentiment levels and engagement that each generates. Semantic search also requires differentiation – the ability of search to understand the “uniqueness” of you.

A business needs a character and an identity, just like a person and just like a person it needs to have a Voice.

Everything that happens now in the online world is part of a conversation.

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

To win at semantic search you need more people than are on your payroll.

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.

Everything that happens now in the online world is part of a conversation. The problem with this (if we can call it a problem) is that this conversation takes place frequently asynchronously and often across platforms.