Subliminal influence, is the constant drive to the change in consumer choices.
When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity
We all need salespeople who help people with the same enthusiasm shown by a small child describing the best Christmas present EVER
Get up in the morning on a mission to save prospective clients from the shabby, ill-fitting, overpriced and worthless alternatives that those charlatans - who are your competition - are trying to get away with flogging them.
The salesperson you’d ideally like to be and the salesperson you’d like to encounter as a customer should roughly be the same, shouldn’t they?
Salespeople who think that it’s all about price aren’t required: If it can be sold on the internet at the lowest price, you can take the huge cost of a sales team out of the equation.
We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.
We all need salespeople who deliver value that wasn’t there before they arrived.
I can’t and won’t promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don’t exist.
Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.
Your target market are more bothered about whether what you sell will get them promoted, sacked, recognised, accepted, praised or laid.
Don’t tell me you’re passionate about your job – show me that you’re passionate about helping people like me.
If what you sell doesn’t help me then why are you knocking on my door?
We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.
Ignore the people who say that the sales industry needs to become professionalised: it already has.
For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.
If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.
You truly help people with the things that you sell. Once you are aware of that vital piece of information every demonstration, every presentation, every transaction will be delivered with a light shining from your heart. From your heart will shine a beacon that tells all prospects you can truly help and that that is your sole purpose for being there.
Listen to people from your heart, as if your life depended on it, and you will find that in turn people will listen to you with all of theirs.
The choices you make from this day forward will lead you, step by step, to the future you deserve.
Spend your time designing the greatest reputation a man could possess.
What you deserve will be down to you, and you alone.
Destiny and fate are of one’s own making, and riches and happiness are rarely found at the end of an easily-traversed path.
Make sure everyone, who works with you or for you, feels the need to tell others about the incredible experience.
Adopt the positive in everything you do, for there will always be positivity there to find, if that is what you seek.
That which is currently beyond your capabilities now, does not have to be so forever
My intention was, only, ever to help you see the light shining brightly in front, and inside, of you.
Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn’t even know they had.
Embrace the fundamentals like the closest of friends, for they will be the foundation of your future success.
Whilst people have answered questions, I have only heard my own voice thinking of the next question.
I was so sure that I knew what they needed and what I wanted to sell them that I never stopped long enough to find out what it was they wanted to buy.
In this world of half-jobs and liars, I will prevail.
I have discovered fallen trees across my path and have possessed neither the strength to move them nor the patience or tenacity to find an alternative way round. I have simply returned to where I came from, and told myself there had been no other choice.
Finding happiness by delivering it.
Everything would have been for nothing just because I simply didn’t listen.
I should become happier at what I do and leave others happier than before they’d met me.
Speaking from the heart is simple. Listening wholeheartedly, however, is much, much more difficult and most rare.
You must have realised by now that when one really cares, really tries to help, the other party recognises the fact and, therefore, easily sees the logic in working together for the greater good, for the mutual benefit of both.
You’ve got to be driven to become successful.
What is the true cost of a purchasing decision that goes wrong?
In the past, I have all too often listened without hearing, asking questions when I had no intention of hearing the answer or understand my customer’s requirements.
Like an ant, I will find my way round any obstacle. Like a child, I will persevere with pinpoint focus.
I will not let those, who cannot recognise how I can be of service, dissuade me from showing them how I can help.
I will look the part. I will act the part. I will deliver that which I have promised to deliver.
Like the evangelist, I will shine with the light I have been shown, recognise that I have the ultimate solution for all my prospects, nurture that feeling deep within, and repeat the words to myself every day, until there is no doubt in my mind that keeping such good news hidden would be the very worst type of sin.
I will design myself a reputation, in which prospects can place their trust, and customers return to and recommend.
I will design my reputation and my resolve shall be absolute. I shall not give in when I know I can help.
It saddens me to note that there will always be con artists and charlatans in the world. Men who aim to fool the public by clothing themselves in the robes of experts.
Listening is a discipline. It’s all about being present at that moment in time.
I want you to start realising how far away you are from being able to listen professionally.
You listen like an amateur and fool yourself into believing it is enough when it is not.
Sceptics are persuaded by a good reputation, for it is an unspoken statement of proof.
Reputation is the panacea for those who lack confidence in their own decisions.
How we feel about those we give our business to is of vital importance.
Who would be willing to put up with less than the desired result, if they could afford to have it done properly?
The confidence felt, when dealing with genuine reputation, often outweighs the simplicity of price.
In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong.
I need a first-class reputation
In this world there are those who enjoy giving people balloons and there are those who take great pleasure in popping them. And I wish to be remembered as being firmly in the first party.
Most men have professions, yet few act like professionals.
If you woke before dawn one morning with the formula for a vaccine, which would cure the most ghastly disease currently known to man, releasing millions from an agonising death, would you roll over and resume sleeping until daylight?
There can be no success in sales without tenacity.
Seeking those elusive individuals is like mining for rare gems. It will take hard work, patience, and a persistent attitude. To find that rich seam of colourful stones, you will have to chip through dirt and rock. You will have to learn how to hold rubble in your hands and see the fortune inside.
It is your duty to save these prospects from that disappointment. Every potential customer, who misses out on what you have to offer, due to your lack of zeal or passion, every prospect who ends up with an excuse of an alternative from your lacklustre competition, should rest heavy on your conscience.
Mark my words. Perception is reality and how someone perceives you is their reality.
Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission.
Sometimes, if you get too close to a subject you can miss what’s most important.
You look green, immature. A young boy playing at business, dressing up in the manner in which he believes an actual grown-up would. Your viewpoint of business attire is one of wide-eyed wonder from the nursery door.
Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left.
In short, the difference between you and your doctor is that he has a well-designed reputation and you do not.
If your doctor told you that you needed immediate surgery could you perform it yourself?
Trust me. In a very short time, you will become sought out by those in your network. Initially for your sound advice, but soon after as a provider of service. Few people seek advice about a subject that doesn’t require a solution.
Each step of your current journey will take you to new and interesting worlds of opportunity and as every intrepid explorer knows, when one visits strange new lands one must be aware of their customs.
You will never change a prospective customer’s mind, my boy. There is a chance that he might make a new decision if enough reliable evidence comes his way, but to do that he has to want to listen - to hear it - and that requires trust and respect.
Young man, your problem and the reason so many like you fail, is simply because you allow yourself to give up far too early.
Fascinatingly resilient the tenacity of a child. Not yet conditioned by society to give up when instructed to do so.
We must design how we wish to be perceived, and then we must work even harder to continuously recreate and re-evaluate that perception.
Where he comes from, the education he has received, his family history, his wealth, they matter not a jot, but the perception he conveys - that my, boy, is the key. If they believe he belongs - that he is part of the room - then he does, he is. And whichever room he is about to step into, then that is who he must become.
If you honestly know how you help people, then you should become passionate about sharing it, spread the good news, give everyone a chance to share in the solutions that you can provide.
From today onward, you will learn how to become evangelical about the many ways you help people.
His belief is so passionate that it fills him with the burning desire to share his fabulous news with anyone who will listen. He is concerned that it is us that might be missing out, not him. His faith in a single road to salvation and paradise is so intense, that it would be ungodly not to share the good news with all those who are not aware.
This is how you must be. You must become as evangelical about your promised outcome as he is about his. You must believe that you, and you alone, have the solution to your prospects problems. Even if they do not recognise those problems themselves.
Think upon the numbers I have been sharing with you. Of your competitors, five out of ten will do little more than take their customer's money immorally. A further three out of ten will leave them dissatisfied.
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You should feel so driven to help the world that it would weigh you down if a single person received anything but the best.
A gentleman of ambition is aware of the people he wishes to be associated with both socially and commercially. He knows that moving through different levels of society is akin to stepping through different rooms in an enormous house, each door leading to a grander environment than the last. He may, of course, settle for the comfort of any room he reaches. Alternatively, he may continue through successive doors to surround himself with even greater fineries and riches.
And so it must be with the energy you muster for your own work. Get out there and convert the unconverted. Save them all from the charlatans and the nearly-men.
Understand why you are different and how you help, recognise your target market, and give them something they might not even realise they are missing.
It has nothing to do with the time being right or wrong. Storms just happen.
The only time you have is the where and when of right now. There will always be good times, bad times, hard times, and complete disasters. However, there is no other option but to be where you are, when you are. That is a universal truth for everyone. The important thing is how you respond, what you decide to do, and when you decide to do it.
You can’t plough a field by turning it over in your mind. Either you get out there and plough it or it doesn’t get done.
Plans are easy to make, dreams are easy to dream. But putting your back into it? A little bit of hard graft and discipline? That is just too scary and far too much effort for the masses
Ready? No one is ever ready, my boy. But some do what they plan to do and some never will. The difference between the two is that the first group understand that they need to start somewhere, so they do so. Straight away
And by making that plan you have differentiated yourself from more than ninety percent of the population. You are one of the few, who has a clear direction, a decisive plan of action.
Sometime in the future, when business slumps and there appears to be no solution in sight, you will hear others moaning about and blaming the things that are completely out of their control, wasting hour after hour on elements, which cannot be changed. Meanwhile, you, my boy, you will be focusing your efforts on the only thing that matters. The response which ensures you reach your destination.
You see continuous movement is the important thing here. Those who remain in one position and then lie to themselves about their progress are the ones in real trouble.
You may have an overall target to achieve with each prospect, but if you are going to have an ideal outcome for each call, should you not also have a tolerable outcome to fall back on? Something you are willing to put up with if things don't go completely to plan, but something that still moves things forward ever so slightly?
Currently, you are approaching each opportunity with a single possible outcome and when that doesn't happen you fool yourself that there was nothing more that you could have done.
The future is a fabulous place to bury your success.
Don't allow your imagination to colour events as lesser men would, and see movement in motionless things.
All these ships are currently safe at anchor but that is not what they were designed for is it? Your job is not to remain anchored and safe. Your job is to move closer to your destination at every attempt.
When things get tough, remember this mariner’s star. Bring to mind that everything external is designed as a challenge. A test sent to ensure you are actually worthy of acquiring your goal and reward. Recognise them as such and you will always find a way to go through, go round, or ignore them as required.
Until you take the first step forward, failure remains reassuringly impossible.
No one can mock your meagre achievements or inability to accomplish the simplest of tasks, if they remain figments of your imagination. You can revel, again and again, in the glory of a fairy tale doomed never to appear in reality.
As soon as I can find the courage to put my plans to action, I will turn from being a “maybe man” into someone whose future success lies completely in his own hands.
Falling has become far more terrifying to me than rising.
Dreaming and becoming are completely separate parts of the process. However, they are both as important as each other. Never discount how powerful your dreams are. If you cannot visualise what it is you wish to become, then the brain doesn’t have the first clue how to get you there.
The vast majority of the populace would never think of setting themselves any deadlines for the achievement of their dreams. They may have a vague notion they will get older and that one day they will probably die, but it all seems a long way away, and tomorrow will bring its own share of problems and pressing issues to fill their time.
Simeon had to agree that his future plans, although quite grand, were like pictures painted in fog. Nothing he could put his finger on. No dream ever remained unchanged long enough to take on any weight or substance, just a notion of something better waiting for him somewhere in the future.
I now know that success can not choose me. It is waiting on a path that I must walk. In truth, it waits there for everyone.Many do not know where the path begins. Some search for a shortcut to the end. But the majority of the world does not even realise there is a path there at all.I have been shown the start of that path and I am ready.
Well, at the risk of sounding a bit harsh…I think we can safely say that your recent successes could have just as easily been achieved by a mute monkey in a tiny business suit, holding up a written explanation of whatever it was the monkey was attempting to sell
It has been my experience that around half of those offering a product or service, in every line of business, are quite utterly useless. Some of them actually bordering on criminal. The remainder are split between two camps, the acceptable and the exceptional. Unfortunately for the average man on the street, it is incredibly difficult to recognise which is which
Obvious? Possibly. Sometimes, common sense is only obvious once you have been shown it to be so. Only after a shortcut has been revealed is it an obvious time saver. Before that, it had remained completely unknown to everyone but the enlightened. You can’t know what you don’t know and, therefore, never seek anyone’s tutorage of the subject
Think about it: if someone had found a way to manipulate human choice and free will – if someone actually had that kind of power – wouldn’t it be a tad surprising if they then decided to share their secret with the masses in a book for $20? Not to mention how it would be just very slightly unethical.
Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?
Customers expect salespeople to stimulate the sales process, to ask the right questions and finally to ask for their business. When this initiative or confidence is lacking, no matter how much they like you personally, they aren‘t going to respect or value you as a business partner.
Marcus Brutus was the original tragic hero of the play ‘Julius Caesar’, Aditya concluded. Perhaps, Shakespeare should have named his play ‘Marcus Brutus’. But then again, it all must have boiled down to saleability and marketing; Julius Caesar being the more famous and thus bankable name. Ironical it was, Aditya smiled. The same Shakespeare had once said-‘What’s in a name...
Over the years since that time I seemed to fall back into sales as a mainstay of existence of some kind, and I have learned many valuable lessons along the way. It has not always been rainbows and sunshine, but I have tried to gain knowledge from every experience along the journey. There have been many, many great moments; far too many to recount in one sitting. It is the great moments that outweigh the others.
Sales business is funny, despite the target stress running in the back of our mind, we still chose & approach the clients to avoid rejection, we learn to live with the stress but we can’t learn to live with the rejection, which is the part & parcel of the sales process. To survive, we must act like a non-swimmer in the water, how the fear of drowning makes them hold on to anything in sight? In order to survive keep an open approach, don’t just wait for the rope of your perceptions to get pulled out.
Are you failing in sales? Are you not able to meet your targets on a regular basis? Do you easily get tired of trying? Do you want to be better than your team members? Don't worry! Try our magic potion: Add some drops of Focus (follow successful team members), some drops of listening (listen properly to customers), some drops of learning (be open to suggestions) & some drops of confidence, now mix it with a never-give-up approach, & finally garnish it with a pinch of confidence. Remember this potion works only if taken with a dose of belief.
Give me a person who sincerely wants to commit themselves to being a salesperson, and put them on my team and I will give you a hero. That has always been my mindset as a sales manager, whenever I have been in that position. I believe in people, and I seek to encourage them to perform at their best.
However, more important to all of that: the players played the game as a true team. There are many teams in baseball, but not all play as a team. Many merely play as a group of talented athletes, which is a huge difference over the course of a long season.
Is the competition really some mythical beast? No, not really. Knowing how to play your group of salespeople as a team, to overcome the group objective of winning the customers support, is the objective. The opposing team in proper viewpoint is not just the similar competing business to yours. Nor is it the competing franchises of your home office.No, in order to really be effective in the market place as a surviving business, you must go beyond that philosophy. You must be willing to expand your viewpoint to fully understand who the competition truly is. Your true competition is simply this: Anywhere that your customer would spend his or her dollars as opposed to spending them at your company or place of business.
The first step out of the gate has to be knowing where you want to end up. What do you really want from your company?
The first step to solving any problem is to accept one’s own accountability for creating it.
Being relevant to your customers only when you’re trying to sell something means choosing to be irrelevant to them for the rest of the time.
There will be plenty of other problems in the future. This is as good a time as any to get ahead of them.
The economy is in ruins! Bottom line? Good management will defeat a bad economy.
Your company is its own competition and can deliver itself debilitating blows the competition only dreams of.
Instead of waiting for a leader you can believe in, try this: Become a leader you can believe in.
The purpose of leadership is to change the world around you in the name of your values, so you can live those values more fully.
Profitability. Growth. Quality. Exceeding customer expectations. These are not examples of values. These are examples of corporate strategies being sold to you as values.
When you’re a manager, you work for your company. When you’re a leader, your company works for you.
Work/life balance is not about escaping work. It’s about living exactly the way you want to when you’re at work.
What first separates a leader from a normal human being? A leader knows who they are as a human being.
True leaders live their values everywhere, not just in the workplace.
The worst thing in your own development as a leader is not to do it wrong. It’s to do it for the wrong reasons.
When rewards come from an external source instead of an internal source, they’re unreliable, which means they’re dangerous if you grow to depend on them.
Human behavior is only unpredictable and dangerous if you don’t start from humanity in the first place.
Imagine a world where what you say synchs up, not sinks down.
Why live my personal values at work? This is an excellent question to ask. If your attorneys are planning an insanity defense.
Here’s what you need to know most about leadership: Lead your own life first. The only thing in this world that will dependably happen from the top down is the digging of your grave.
The myth of management is that your personal values are irrelevant or inappropriate at work.
It’s impossible for a company to get what it wants most if managers have to make a choice between their own values and company priorities.
Try not to take this the wrong way, but your brain is smarter than you are.
A manager’s emotional commitment is the ultimate trigger for their discretionary effort, worth more than financial, intellectual & physical commitment combined.
You can stuff yourself with emotional fulfillment until it’s dribbling down your chin & your ego will quickly chomp it down and demand more.
Your dreams and the dreams of your company may be different, but they are in no way incompatible.
Providing the ultimate solution to work/life balance: not escaping from work but living the way you want to at work.
Your company really has to work for you before you’ll really work for your company.
What companies want most from their managers is what they most stop their managers from giving. What managers want most from their jobs is what they most stop themselves from getting.
Most managers have plenty of emotional commitment to give to their jobs. If they can be convinced it’s safe and sensible to give it.
What managers want most from companies they stop themselves from getting.What companies want most from managers they stop them from giving.
This is your one and only precious life. Somebody’s going to decide how it’s going to be lived and that person had better be you.
A manager’s emotional commitment is worth more than their financial, intellectual and physical commitment combined.
Emotional commitment is a personal choice. Managers understand this even if their companies don’t.
Emotional commitment means unchecked, unvarnished devotion to the company and its success; any legendary organizational performance is the result of emotionally committed managers.
The company may have captured their minds, their bodies and their pockets, but that doesn’t mean it’s captured their hearts.
Values are deeply held personal beliefs that form your own priority code for living.
Success means: I want to know the work I do means something to somebody and helps make the world, if not a Better place, not a worse one.
Your values are your essence: an undistorted mirror showing you at your pure, attractive best.
Careful now: even a financially rewarding, intellectually stimulating work environment isn’t the same as living your own values.
Values are the individual biases that allow you to decide which actions are true for you alone.
Success for Managers means: I want to be in healthy relationships. I want a real connection with people I spend so much time with.
Let’s get right on top of the bottom line: You must live your personal values at work.
Any expert will tell you that if you want emotionally committed relationships then people must be allowed to be true to who they are.
When you’re not on your own agenda, you’re prey to the agenda of others.
Leadership creates performance in people because it impacts willingness; it’s a matter of modeling, inspiring, and reinforcing.
Management controls performance in people because it impacts skills; it’s a matter of monitoring, analyzing and directing.
To integrate one’s experiences around a coherent and enduring sense of self lies at the core of creating a user’s guide to life.
Leaders are people who know exactly who they are. They know exactly where they want to go. They’re hell-bent on getting there.
Leaders make a lot of mistakes but they admit those mistakes to themselves and change because of them.
Managers know what they want most: to be allowed to achieve success by leveraging who they are, not by compromising it.
The high quality of a company’s customer experience rarely has anything to do with the high price of their product.
Companies should be the best possible place to practice fulfillment, to live out values and to realize deep connectivity and purpose.
The heart of a company’s performance is hardwired to the hearts of its managers.
Do you think your people struggle with being true to themselves? Do their values match up with their work?
Hard-core results come from igniting the massive power of emotional commitment. Are your people committed?
When you don’t know what true for you, everyone else has unusual influence.