What is your motivation? When you drill down and ask, "What if there was zero ROI (of any form)?," you'll discover your highest and best use of time.

Some people will each start investing more of their salary on ‘their’ house and spending less of it on ‘their’ car or cars only when they start being able to take ‘their’ house to work, funerals, weddings, etc.

The king who has the broad bean does not have one whole wafer. (Le roi qui a la fève - N'a la galette entière.)

Doing something for the mere joy of it—for one's self or others—is quite possibly one of the best returns on an investment of time that a person can receive.

The faithless are surprised, that the faithful put no faith in them; the infidels are astounded that the wise do not put trust in them. After all we don't entrust cement to grow abundant foliage.

ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.

The aim of Good Investments is the ones that offer a high value product that is needed by the target market at a reasonable price and potentially fast ROI which part of the profits will be constantly used in order to improve the existing business and keep building positive image with charitable investments as part of the profits.