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Sex doesn't sell anything other than itself

Martin Lindstrom , em Buyology: Truth and Lies About Why We Buy and the New Science of Desire
marketing branding brand retail retailing

90 percent of all Gillette shavers are bought by women for the men in their lives

Martin Lindstrom , em Buyology: Truth and Lies About Why We Buy and the New Science of Desire
marketing branding retail retailing