We hear so often that we must read but what is more important and often not advised is to always think and question what we read.Reading, retaining and repeating is often called education. Wisdom is when we can read, question, adapt and apply what is relevant to the time and space in which we exist.
The stranglehold of the departed was much resented by the new generation of aspiring authors. Which is why it is who did make the breakthrough were so admired.
The unchurched kids laughed at the Bible studies based on television shows or songs of the moment. They weren't impressed at all by the video clips provided by the denomination's publisher, or by the knock-off Christian boy bands crooning about the hotness of sexual purity. What riveted their attention wasn't what was relatable to them but what wasn't.
Sometimes we can't see the relevance of Jesus Christ until we become dissatisfied with the world and realise that there must be more to life than working 9 to 5, buying and accumulating expensive 'things'and being attractive to members of the opposite sex.
We believe that it is the job of each of us to step outside of ourselves, look beyond the shadows, and seek reality. If we hope to present an authentic self to the world, it is critical that we understand what is real and true about ourselves. So how do we begin to see our companies, our brands, our products, or ourselves as we really are ? For us, the best way to start is to stop watching shadows and start facing reality.
When my late father died — now I'm in mourning for my late mother — that sense of grief and bereavement suddenly taught me that so many things that I thought were important, externals, etc., all of that is irrelevant. You lose a parent, you suddenly realize what a slender thing life is, how easily you can lose those you love. Then out of that comes a new simplicity and that is why sometimes all the pain and the tears lift you to a much higher and deeper joy when you say to the bad times, "I will not let you go until you bless me.
You seem irrelevant because your relevance seems latent. You seem irrelevant because your relevance is not speaking the language they understand. You seem irrelevant because you have not yet proven the evidence that is relevant. You seem irrelevant because you are still holding your relevance. People are more interested in works that work than mere works. People are much more interested in the relevance of actions than mere actions. People are more interested in your whole self in action and the relevance of the action than your mere action. There is something to be done. There is a footprint to leave. We must do something relevant. A proven relevance is relevant for our relevance in all matters of life.
No man has your love at heart, they all pretend to be what they are not. They would rather write you out of relevance and reckoning than recommend you for elevation and prosperity. Your destiny is in your hands and it will take you to scribble boldly what you want the world to read about you....
Acting on our interests refines our understanding of what we are good at and what we value. The experiences we have along the way sometimes introduce us to new values that enhance and enlarge our vision. The lessons we learn through habits of action test our understanding and teach us to identify what matters in our life.
Although Martin Luther's theological message was couched as an exhortation to all Christian people, his frame of reference, the human experiences on which he drew and his emotional sympathies, or almost entirely German.
In each generation, there is this certain wisdom of the ages that gets reburied in the fleeting drivels of modernity; then, like a diamond in the rough, it is yet again unearthed by a very small minority who not only restores it, but also polishes it and presents it as something new, something highly valuable and refreshing as understood by the current.
Beneath all the rhetoric about relevance lies a profoundly disturbing possibility - that people may base their lives upon an illusion, upon a blatant lie. The attractiveness of a belief is all too often inversely proportional to its truth... To allow "relevance" to be given greater weight than truth is a mark of intellectual shallowness and moral irresponsibility.
Throughout history, there have been people who mattered more. Some of them, like Ulysses S. Grant and Winston Churchill and Jonas Salk, changed the course of history in grand strokes. Others, like Reuben Styrlund and Dora Salk, made a meaningful difference on a smaller stage...Remembered or not lived out in a small town or on the world's stage, the journey of relevance matters.
Only by digging deep down to the core of our true self can we come to a place of inner certainty. Our underlying values and priorities are our personal navigational stars on life's journey—essential tools to chart a life course that embraces what matters most to us.
Too many companies— and individuals— are befuddled by delusion when it comes to identifying their authentic strengths and projecting those strengths through their brand. It’s as if they live in Opposite Land. If their service is wretched, they tell people that they are great at service. If they are selling a mediocre car, they expound on its hip sportiness. Claiming that you are what you are not will obscure the strengths you do have while destroying your credibility. It’s a lose-lose proposition. In order to hunt down and accurately tag authenticity, we must first pop the balloon of self-delusion.
Distraction leaches the authenticity out of our communications. When we are not emotionally present, we are gliding over the surface of our interactions and we never tangle in the depths where the nuances of our skills are tested and refined. A medical professor describes the easy familiarity with which her digital-native resident students master medical electronic records—but is troubled by the fact that they enter data with their eyes focused on their digital devices, not on the patient in the room with them. Preoccupation with technology acts as a screen between the student and the patient’s real emotion, real fear, and real concern. It may also prevent these residents from noticing physical symptoms that the patient fails to mention. The easy busyness of medical record entry is a way to sidestep the more challenging dynamics of human connection. But experienced physicians know that interpersonal skills are essential to mastering the art and science of medical diagnosis.
Our lives are marked by the people who choose to matter more: the teacher who encouraged our curiosity, the neighbor who lent a helping hand in time of need, the great leaders and perceptive thinkers whose vision and innovation improve the quality of our lives. And that's what it means to matter more. It's not about pursuit of riches or fame. It's about making a difference in people's lives. Remembered or not, lived out in a small town or on the world stage, the journey of relevance matters.
How we present ourselves at any given time is dependent on the situation. We constantly balance the tension of high aspirations with the pragmatism of realistic expectations. The key is to represent ourselves in such a way that we can fulfill the expectations we create.
Nothing has been as instructive in exploring the notion of authenticity as relearning the work of the great philosophers Aristotle and Plato. We are struck by their applicability to our work as we help companies and people develop their brands. Why do these early philosophers have so much to say that is helpful to modern marketers? We believe it is because they were focused on the fundamental issues of authenticity that we all face: Who are we? Why are we? How should we behave? Asking these questions encourages us to deepen our self-awareness. In particular, this issue of “who are we?” is critical. Knowing who we are is the key to elevating our capacities and performance.