Genuinely support people in ways you can. If you build great relationships and people get to like you for you, they will eventually promote what you do and would want to do business with you. The bottom line is that people love to do business with those they love and trust. Learn to understand people, your audience, their needs, and their real problem. If you are using a Facebook page or even your own profile, involve your friends in a fruitful discussion. Don’t just make a post and leave to expect likes and comments. Take time to leave a note for a friend, ask about their business and what interests them.