Your principles are your true north because they instruct how you will handle every situation, especially when there is no easy choice.

Caring and a sense of purpose evoke better performance than pressure and fear. The idea that only obsessive egomaniacs can produce breakthroughs is nonsense.

Commerce does not have to be a ruthless, brutal enterprise that damages people’s lives. It can be a source of happiness, healing, and hope.

Lovability — the capacity to earn genuine, heartfelt love and loyalty from customers — is the secret ingredient that propels a select few organizations ahead and leads not only to consistent growth and profitability but sustainable happiness for everyone involved.

Lovable products, services, and companies are disrupting entire industries. They are changing the world.

Only move forward with creating a product that will be "above the bar.

Don't focus all your time and effort on creating the templates & perfecting the documents. Answering key product questions is more critical.

Not having a specified launch plan and process is one of the biggest pitfalls in the technology market.

After the launch phase, your product is old news. Take advantage of the opportunity to generate interest when your product is new.

No offense but a seller will say whatever it takes to sell a product but if you sum it up, it comes down to hard work.

Embrace iteration as the road to improvement, but don't let that lull you into rolling out poorly-thought-out crap.