Networking isn't how many people you know, it's how many people know you.
An entrepreneur with strong network makes money even when he is asleep.
You only ever have three things: 1) your self, wellbeing and mindset 2) Your life network, resources and resourcefulness 3) Your reputation and goodwill. Treasure and tend the first. Value, support and build the second. And mindfully, wisely ensure that the third (your life current and savings account) is always in credit.
When attempting to turn things around for a particularly disliked or controversial client, Sitrick was fond of saying, "We need to find a lead steer!" The media, like any group of animals, gallops in a herd. It takes just one steer to start a stampede.
Publishers and advertisers can't differentiate between the types of impressions an ad does on a site. A perusing reader is no better than an accidental reader. An article that provides worthwhile advice is no more valuable than one instantly forgotten. So long as the page loads and the ads are seen, both sides are fulfilling their purpose. A click is a click.
He blamed television, movies, and books for his love of ghosts. It was a fascination that’s been with him since his youth. He always loved watching or reading anything that had to do with ghosts and haunted locations, especially historic sites like New Orleans, Salem, Tombstone, Gettysburg, and Old San Juan.
PR *is* a shrewd, rough game. It's learning to psychologically manipulate, play on people's greed and vanity. Convincing a target audience to buy products and services they neither need nor want. Profiting from making them spend hard-earned money and feeling happy about doing it. Smiling as they empty their wallets. It's devious exploitation, taking advantage of the human psyche, and I'm good at it. Very good.