... superb presentations - start by establishing "what is: here's the status quo." Then, they "compare that to what could be," making "that gap as big as possible" - Quoting Nancy Duarte

Seduction begins with insinuation, what may happen, not what is, what you may become to the person, not today what you are.

I was a young impressionable 13 year old hearing the pro-left and pro-right argument. So one day I would be convinced that one side was right. the other day I would be convinced the other side was right. And then I was getting confused. How can both of these things be true if they were contrary to each other. So I decided to focus on a field where the truth didn't dependent upon the eloquence of the speaker. The truth was absolute.