Our personal story has many chapters that reconnoiter universal themes. We each struggle to understand ourselves and aspire to make ourselves known to the world. We struggle to win the love of other people. We seek to pick all the low hanging fruit that we come across in our journey through the corridor of time. We write our story in the Niagara of emotional experiences that flowing watercourse makes us human. We use a profusion of words, symbols, and the nuances pulled from a rich library of language to depict the cascade of our visions, sounds, smells, tastes, feelings, dreams, and infelicitous thoughts. We use logical and dialectal thought processes when communing with our inner self. We use self-speak along with the esemplastic powers of poetic imagination, sprinkled with the fizz of creativity, to cohere disparate chapters of our life into a unified whole and relay the effervescence of our story to other people.

The scene sucker-punched Max. He never saw it coming. It encapsulated in one poignant instant the tragic beauty of his family history.

We are each authors of a self-concocted depiction establishing our present day identity. Our persona is woven from a range of truths interweaved with inspired imagination and occasionally bounded by convenient falsehoods. Creating our personal story generates an identity myth that allows us to carry on.

Recounting the narrative of our personal story in a methodical and chronological manner helps us see our life in a historical perspective. Telling our personal stories allows us to bring hibernated memories out of seclusion. Reexamination of our historical existence under the light of growing conscious awareness assist us make psychological breakthroughs. Analyzing the elemental substance of our personal story from a sundry of viewpoints employing techniques of literature, philosophy, logical reasoning, and abstract thinking assist us perceive our discrete chronicle in symbolic terms and in mythological context.

There exists a universal order that we each play a distinct role in carrying out. Light always struggles to emerge from darkness. Each of us is the bearer of our own lantern. We find ourselves when we realize our place in an interconnected world. The struggle to pierce the darkness that shrouds us from realizing a state of perceptive awareness is the biggest part of both our individual story and our communal storyline.

You may have come to advocacy on your own, it may be part of your job or you may have been asked to “put a face” on a campaign by serving as its spokesperson. You may be acting as a lone crusader or as part of a larger advocacy effort. Either way, you share an objective with all other advocates: to have your story move audiences from apathy to empathy to action.

Storytelling creates a healing serum. The thematic unguent of our personal story represents a fusion of the ineffable truths that each of us must discover within ourselves.

We must carefully cultivate the voice that speaks to us because an internal voice is the ultimate narrator of our charming and delightful personal story or the documentarian of our tragic and disgraceful plotlines. Stories that we tell ourselves become our functional reality, which format structures the concourse of the nested emotional control panel that guides and girds us through the din of the present.

Advocating well with a personal story is not a call to simply “Insert Story Here.

Our story begins at home, but it doesn’t have to end there.

The ability to see our lives as stories and share those stories with others is at the core of what it means to be human. We use stories to order and make sense of our lives, to define who we are, even to construct our realities: this happened, then this happened, then this. I was, I am, I will be. We recount our dreams, narrate our days and organize our memories into stories we tell others and ourselves. As natural-born storytellers, we respond to others’ stories because they are deeply, intimately familiar.

The enormity of problems like hunger and social injustice can certainly motivate us to act. We can be convinced logically of the need for intervention and change. But it is the story of one individual that ultimately makes the difference—by offeringliving proof.

Sometimes we have to inspire and encourage ourselves, through our personal narrative. And we start with what we know.

Storytelling entails weaving a narrative out of the disturbing, strange, inspirational, and unremarkable detritus of life. By picking among the litter of our personal experiences to select evocative anecdotes to weave into a narrative format, we reveal which of life’s legendary offerings prove the most sublime to us. Acts of omission are momentous. Our narration of personal sketches divulge what factoids inspire us or do not stir us into action, or contain obdurate truths that prove virtually impossible to crack.

Be an advocate for the people and causes important to you, using the most powerful tool only you have—your personal stories.

It’s not by story alone that successful advocates urge others to take action. Advocating with our personal stories takes a specific kind of preparation. It requires practice with elements of persuasion, public speaking, media interview skills and storytelling—not to mention healthy does of fortitude and commitment.