What does failure do to us? We fall into a vicious downward spiral. Failure is a lot like a shot from a double barrel gun but with a difference. The first shot is like the news which explodes in one’s face. But it is the second, after a short time lag, which causes the most damage. It comprises of pain, humiliation, shame, frustration and anger. The first shot pales in comparison. It is life after the blast that causes the most hurt.