The representation of women in the society, especially through mass media has been the most delusional act ever done on the grounds of human existence.
Women incorporate the values of the male sexual objectifiers within themselves. Catharine MacKinnon calls this being "thingified" in the head (MacKinnon, 1989). They learn to treat their own bodies as objects separate from themselves. Bartky explains how this works: the wolf whistle sexually objectifies a woman from without with the result that, ``"The body which only a moment before I inhabited with such ease now floods my consciousness. I have been made into an object'' (Bartky, 1990, p. 27). She explains that it is not sufficient for a man simply to look at the woman secretly, he must make her aware of his looking with the whistle.She must, "be made to know that I am a 'nice piece of ass': I must be made to see myself as they see me'' (p. 27). The effect of such male policing behaviour is that, "Subject to the evaluating eye of the male connoisseur, women learn to evaluate themselves first and best'" (Bartky, 1990, p. 28). Women thus become alienated from their own bodies.
It was the 'Are the boys doing it?' basis on which I finally decided I was against women wearing burkas. Yes, the idea is that it protects your modesty, and ensures that people regard you as a human being, rather than just a sexual object (...) But who are you being protected from? Men. And who - so long as you play by the rules, and wear the correct clothes - is protecting you from the men? Men. And who is it that is regarding you as a sexual object, instead of another human being, in the first place? Men. Well. This all seems like quite a man-based problem, really. (...) I don't know why we're suddenly having to put things on our heads to make it better.
As far as cosmetics are used for adornment in a conscious and creative way, they are not emblems of inauthenticity: it is when they are presented as the real thing, covering unsightly blemishes, disguising a repulsive thing so that it is acceptable to the world that their function is deeply suspect. The women who dare not go out without their false eyelashes are in serious psychic trouble.
It is commonplace observation that women are forever trying to straighten their hair if it is curly and curl it if it is straight, bind their breasts if they are large and pad them if they are small, darken their hair if it is light and lighten it if it is dark. Not all these measures are dictated by the fantom of fashion. They all reflect dissatisfaction with the body as it is, and an insistent desire that it be otherwise, not natural but controlled, fabricated. Many of the devices adopted by women are not cosmetic or ornamental, but disguise of the actual, arising from fear and distaste.