I used to love the saying, 'If you build a better mousetrap, the world will beat a path to your door.' It sounds great, right?The only problem is that, as it turns out, it’s not even remotely true.Worse yet, it encourages people to passively wait for someone else to give them a break. Most people who do that will grow old waiting for someone to come along and recognize their genius.

Apathy is a trap. There is no challenge... so there is no reward. Remember, there is always free cheese in a mousetrap.

If a man write a better book preach a better sermon or make a better mousetrap than his neighbor though he build his house in the woods the world will make a beaten path to his door.