Because of their DNA, most men loved a damsel in distress. Every time a man sees a pretty lass in trouble, even the boorish slob-of-a-man transforms into a chivalrous knight-in-shining-armour. This was why most women (no matter how strong, competent or resourceful) were forced to act shy, demure and helpless so that their men could feel like strong grizzly bears or ferocious mountain lions.