Of course, fashions come and go but metrosexuality isn’t a fashion – it’s an epoch. It represents a fundamental shift in what men are allowed to be and to want. Men are now permitted to be ‘passive’ – inviting our gaze.

In the 21st century men’s tits have not just rivalled but replaced women’s as the touchstone of ‘sexy’ in mainstream pop culture, even when the audience for them is other men.

Contrary to what you have been told, metrosexuality is not about flip-flops and facials, ‘man-bags’ or ‘manscara’. Or about men becoming ‘girlie’ or ‘gay’. It’s about men becoming everything. To themselves. In much the way that women have been for some time. It’s the end of the sexual division of bathroom and bedroom labour. It’s the end of sexuality as we’ve known it.