Of course, fashions come and go but metrosexuality isn’t a fashion – it’s an epoch. It represents a fundamental shift in what men are allowed to be and to want. Men are now permitted to be ‘passive’ – inviting our gaze.

In a spornographic age it’s no longer enough for the male body to be presented to us by consumerism as merely attractive, or desiring to be desired, as it was in the early days of nakedly narcissistic male metrosexuality. This masculine coquettish-ness, pleasing as it is, no longer offers an intense enough image. Or provokes enough lust. It’s just not very shocking or arousing any more. In fact, it’s just too… normal. To get our attention these days the sporting male body has to promise us nothing less than an immaculately groomed, waxed and pumped gang-bang in the showers.

Contrary to what you have been told, metrosexuality is not about flip-flops and facials, ‘man-bags’ or ‘manscara’. Or about men becoming ‘girlie’ or ‘gay’. It’s about men becoming everything. To themselves. In much the way that women have been for some time. It’s the end of the sexual division of bathroom and bedroom labour. It’s the end of sexuality as we’ve known it.

At the dawn of the second decade of the Twenty First Century, masculinity has been rendered so self-conscious in our mediated, mirrored world that even ‘regular guys’ are apparently just a fashion fad – this season’s accessory.

She was pretty sure Seth had practiced all his facial expressions and gestures in front of a mirror, and worked out which ones made him look like a cross between an Abercrombie model and a kitten.

A miscreant with coiffed, scented hair, a slender waist, the hips of a woman and the chest of a Prussian officer, with a finely tied cravat, by all girls admired. ~ [introduction of character Montparnasse]

A miscreant with coiffed, scented hair, a slender waist, the hips of a woman and the chest of a Prussian officer, with a finely tied cravat, by all girls admired. ~ [ introduction of character Montparnasse ]