Marcus Brutus was the original tragic hero of the play ‘Julius Caesar’, Aditya concluded. Perhaps, Shakespeare should have named his play ‘Marcus Brutus’. But then again, it all must have boiled down to saleability and marketing; Julius Caesar being the more famous and thus bankable name. Ironical it was, Aditya smiled. The same Shakespeare had once said-‘What’s in a name...

It used to be said "Build it and they will come," now it is "Build it and bribe them in".

Let 'the cause' become the 'because' – the reason – for people to do business with and to refer business to you

Marketing is the perfect blend or art and science. But more than that, marketing is a craft.

Referrals are the privilege of the opportunity given to you by someone else to potentially do business with someone who wants, needs or desires the products or services you offer