All trademarks, company names, registered names, products, characters, mottos, logos, jingles and catchphrases used or cited in this work are the property of their respective owners and have only been mentioned and or used as cultural references to enhance the narrative and in no way were used to disparage or harm the owners and their companies. It is the author's sincerest wish the owners of the cited trademarks, company names, etc. appreciate the success they have achieved in making their products household names and appreciate the free plug.

It's not true that I had nothing on. I had the radio on.

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.

Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.

Chill out with Shiver and Fears