QUIT = Quickly Uphold Important Things

Perfectionism is a disease. Procrastination is a disease. ACTION is the cure.

we have some good ideas here. But the only way to know if they’re workable is to try to make them fail. If we fail to fail, then maybe we’re on the right track.

I will learn by screwing up.

Listen to your customers, not your competitors.

Visionaries are especially afraid of a false negative: that customers will reject a flawed MVP that is too small or too limited.[…]The solution to this dilemma is a commitment to iteration. You have to commit to a locked-in agreement—ahead of time—that no matter what comes of testing the MVP, you will not give up hope. Successful entrepreneurs do not give up at the first sign of trouble, nor do they persevere the plan right into the ground. Instead, they process a unique combination of perseverance and flexibility.

Visionaries are specially afraid of a false negative: that customers will reject a flawed MVP that is too small or too limited.[…]The solution to this dilemma is a commitment to iteration. You have to commit to a locked-in agreement—ahead of time—that no matter what comes of testing the MVP, you will not give up hope. Successful entrepreneurs do not give up at the first sign of trouble, nor do they persevere the plan right into the ground. Instead, they process a unique combination of perseverance and flexibility.

Life's too short to build something nobody wants.

You don’t learn through sales calls, it’s not customer validation.

The more detailed we made our plans, the longer our cycle times became