One of the best ways to influence people is to make them feel important. Most people enjoy those rare moments when others make them feel important. It is one of the deepest human desires.

As much money and life as you could want! The two things most human beings would choose above all - the trouble is, humans do have a knack of choosing precisely those things that are worst for them.

The only thing we can try to do is to influence the direction scientists are taking. Since we might soon be able to engineer our desires too, perhaps the real questions facing us is not 'What do we want to become?', but "What do we want to want?' Those who are not spooked by this question probably haven't given it enough thought.