Never underestimate the power of a tweet.
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The problem is not in the hashtag; the problem lies in the idea that one’s contribution in spreading said hashtag ends their responsibility towards that particular issue. It is a way of clearing our conscience towards the true atrocities happening around us, because in that moment that we send out a supportive post into the world of the web we set the notion that we are somehow absolved of our sins, for silence is a sin and the hashtag breaks that silence.