But the lie had to be a good one, because if your lie is badly done it makes everyone feel wretched, liar and lied-to alike plunged into the deepest lackadaisy, and everyone just feels like going into the other room and drinking a glass of water, or whatever is available there, whereas if you can lie really well then get dynamite results, 35 percent report increased intellectual understanding, awareness, insight, 40 percent report more tolerance, acceptance of others, liking for self, 29 percent report they receive more personal and more confidential information from people and that others become more warm and supportive toward them--all in consequence of a finely orchestrated, carefully developed untruth.