A chair can be more valuable in memories than, say, a precious gem. A gem could have no stories to share; no lives altered or changed in the slightest. It could remain buried beneath the earth for all we know and never have any memory to embody. A chair could transcend time and generations; from the people who sat in it and onlookers. It's all about considering what stories could be told if they had voices of their own.
In each generation, there is this certain wisdom of the ages that gets reburied in the fleeting drivels of modernity; then, like a diamond in the rough, it is yet again unearthed by a very small minority who not only restores it, but also polishes it and presents it as something new, something highly valuable and refreshing as understood by the current.