To touch or not to touch . . . that is the question. Handshakes, hugs, and other touching all have their appropriate space and place. The key to success in this area is to know when, where, and how to best put these into action.

What is acceptable on a personal level is very different from what is acceptable on a business level. When we utilize touch well, we can elevate our presentation, demonstrate respect, and convey confidence. However, when we use touch poorly, it can be disastrous, personally and professionally.

Research by the Income Center for Tradeshows found that people are twice as likely to remember you if you shake hands. According to the American Management Association, it takes only one-fortieth of a second to create a human bond. Whether you shake someone’s hand, squeeze their arm, or touch their shoulder, make these moments count to be remembered favorably.

A person who offers a loose handshake, on the other hand (pun intended), may be interpreted as being uninterested, lacking confidence and self-esteem, weak, or being wishy-washy. Whether too strong or too weak, a bad handshake can set you back and close down a potentially rewarding relationship before it ever gets started.

A simple handshake is not always a simple handshake. The way it is delivered can take on a million meanings and interpretations. As with every other form of body language and non-verbal communication, you are sending silent messages simply by the way you shake hands.

Your handshake has the power to reveal your strength of character, make a promise, demonstrate your level of respect, exercise your etiquette, and represent your business acumen. Learning how to do it well will take you far in life and in business.

By speaking in a competent and confident way, your message will sound more relevant and appropriate, reflecting you in a favorable light.

Variety is the Spice of Life. Voices come in all shapes, tones, and sizes. Some are compelling and effective, while others are grating and agitating.

Your Signature Sound. In music, voice value is categorized for singers, composers, and listeners. Whether a performer’s voice type is soprano, alto, tenor, baritone, or bass, they all have unique characteristics that make them unique and impressive. You, too, have a signature sound that is uniquely yours and makes you stand apart from the crowd.

Neen James (NeenJames.com) is an eloquent and successful international speaker who stands at four-feet-eleven with a rich Australian dialect and a high-pitched voice. For years, fellow speakers with good intentions told her she needed to take voice lessons to lower her pitch to give her more depth for a compelling stage presence. With complete confidence and loyalty to her uniqueness, she ignored the naysayers and her amazing signature voice has become a powerful brand.

Most people are familiar with the rich, resonant tones of James Earl Jones and Morgan Freeman. Their signature voices bring strength, authority, and lyrical enjoyment. Are there aspects of your voice that you can capitalize on to make a great impression and be simply unforgettable?

Think of the times that others remembered your name and used it kindly. How did it make you feel? When you use someone’s name it makes him or her feel recognized, appreciated, and special.

A Sign of Respect. As our world grows more casual, we observe a tendency for everyone to use first names rather than surnames. “It is a pleasure meeting you, Mrs. Young,” has a completely different connotation than “Nice to meet you, Susan.

What determines whether the usage is acceptable or inappropriate? If you want to make a great first impression with positive impact, it is essential that you know there is a difference.

Using titles such as Mr., Mrs., Miss, Dr., etc. demonstrates respect. In previous generations, it was a social necessity and simply good manners. One would consider you rude and uncultured if you were so presumptuous as to go straight to a “first name basis.” First names can imply an intimacy that does not exist and it may offend a new person until they know you better. Be wary of making assumptions.

I was raised in an era when part of respecting your elders was to call them by Mr. or Mrs. When my children were growing up, an occasional child would call me Susan. It was jarring, felt disrespectful, and I did not like it. We reached a mutual agreement and their friends began calling me Ms. Susan. Perhaps this is more prevalent in the South, however, your awareness and consideration can help prevent social missteps.

It is wise to use titles for people in positions of power, higher education, seniority, or maturity, unless otherwise instructed. This may sound old-fashioned, but practicing respectful traditions will earn you points and inevitably make you seem more cultured and sophisticated. This is especially true with older generations.

To call certain people, such as your boss, teachers, professors, doctors, your parent’s friends, etc. by their first names might be considered disrespectful. It is best to err on the side of caution until you know what is appropriate.

Asking permission to call someone by their first name is a gesture of gentility and consideration. And once permission is granted, the gate is open for mutual respect and mutual purpose. Simply demonstrating this courtesy before making an assumption is impressive. Once permission is granted, you have earned points on both sides.

Make It Fun. Have you ever been publicly acknowledged or called upon in a room filled with people? Depending on your personality type, it can be either exhilarating or mortifying. It certainly does grab your attention, as well as everyone else’s!

When I am working with groups of thirty or fewer people, there is a powerful name exercise that I do to break the ice, start with humor, and begin my program with positive energy. One by one, each person will introduce themselves using an adjective that describes their personality that starts with the first letter of their name. “Spontaneous Susan,” “Dependable Dave,” and “Happy Helen” are a few quick examples. The benefit for the participants is twofold: it makes each person feel good and it makes people laugh. Additionally, it enables me to learn their names so that I can integrate them into the entire presentation for full engagement and participation.

Sometimes you want to go where everybody knows your name, and they're always glad you came. You wanna be where you can see, our troubles are all the same. You wanna be where everybody knows your name.