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What does it mean to be an advocate?
In its broadest sense, advocacy means “any public action to support and recommend a cause, policy or practice.” That covers a lot of public actions, from displaying
 a bumper sticker to sounding off with a bullhorn. But whether the action is slapping something on the back of a car or speaking in front of millions, every act of advocacy involves making some kind of public statement, one that says, “I support this.” Advocacy is a communicative act. Advocacy is also a persuasive act. “I support this” is usually followed by another statement (sometimes only implied): “...and you should, too.” Advocacy not only means endorsing a cause or idea, but recommending, promoting, defending, or arguing for it.

John Capecci and Timothy Cage , em Living Proof: Telling Your Story to Make a Difference
communication public-speaking persuasion advocacy advocate definition-of-advocacy

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