Any halfway clever devil would decorate the highway to Hell as beautiful as possible.
truth trust wrong pleasure desire honesty wisdom evil lies beauty heart sin hell intelligence emotions lust judgment feelings eternity flattery path punishment damnation deceit deception facade good right distrust fake discernment bad devil questioning dishonesty demons road prosperity highway easy satan clever falsehood bride appearance gospel draw convince false-promises prosperity-gospel good-judgment aesthetic front false-prophet appeal lure sensations bad-judgment decorations highway-to-hell mass-appeal