Saying, “I don’t have time for CRM.” is like saying, “I don’t have time to look at my GPS app because I am too busy trying to figure out the best way to get from here to there.

Relations be it personal or with customers are very sensitive in nature, If you only remember people in time of your need, they will surely not return the favor, instead their favor will benefit someone who often keeps in touch without any visible benefits. The relationship will last longer if we start earning it & not take it for granted.