For a lie to add piquancy to a story the story would be factual. Fantasy needs no lie to stimulate or excite. But if the factual story is contrived or fallacious then it’s the fantasy that is the lie.Daniel Kemp

The first step in persuasion is to entice your target to imagine doing the thing you want them to do.

Referring to an event in an untold story is a powerful technique rarely used.

The world’s most powerful business tool is also the most misunderstood. The e-factors are all about feelings not figures and feelings rule all buying decisions!