We have to create culture, don't watch TV, don't read magazines, don't even listen to NPR. Create your own roadshow. The nexus of space and time where you are now is the most immediate sector of your universe, and if you're worrying about Michael Jackson or Bill Clinton or somebody else, then you are disempowered, you're giving it all away to icons, icons which are maintained by an electronic media so that you want to dress like X or have lips like Y. This is shit-brained, this kind of thinking. That is all cultural diversion, and what is real is you and your friends and your associations, your highs, your orgasms, your hopes, your plans, your fears. And we are told 'no', we're unimportant, we're peripheral. 'Get a degree, get a job, get a this, get a that.' And then you're a player, you don't want to even play in that game. You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that's being manufactured out of the bones of a dying world.
Nin knew how much humans loved money, riches, and material things—though he never really could understand why. The more technologically advanced the human species got, the more isolated they seemed to become, at the same time. It was alarming, how humans could spend entire lifetimes engaged in all kinds of activities, without getting any closer to knowing who they really were, inside.
Experts in ancient Greek culture say that people back then didn't see their thoughts as belonging to them. When ancient Greeks had a thought, it occurred to them as a god or goddess giving an order. Apollo was telling them to be brave. Athena was telling them to fall in love. Now people hear a commercial for sour cream potato chips and rush out to buy, but now they call this free will.At least the ancient Greeks were being honest.
When deeply religious subjects view sacred iconography or reflect on their notion of God, brain scans reveal hyperactivity in the caudate nucleus, a part of the pleasure system that correlates with feelings of joy, love, and serenity. But Lindstrom and Calvert found that this same brain region lights up when subjects view images associated with strong brands like Ferrari or Apple.
The Christmas presents once opened are Not So Much Fun as they were while we were in the process of examining, lifting, shaking, thinking about, and opening them. Three hundred sixty-five days later, we try again and find that the same thing has happened. Each time the goal is reached, it becomes Not So Much Fun, and we're off to reach the next one, then the next one, then the next.That doesn't mean that the goals we have don't count. They do, mostly because they cause us to go through the process and it's the process that makes us wise, happy, or whatever. If we do things in the wrong sort of way, it makes us miserable, angry, confused, and things like that. The goal has to be right for us, and it has to be beneficial, in order to ensure a beneficial process. But aside from that, it's really the process that's important.
Modern man is drinking and drugging himself out of awarness, or he spends his time shopping, which is the same thing. As awarness calls for types of heroic dedication that his culture no longer provides for him, society contrives to help him forget. In the mysterious way in which life is given to us in evolution on this planet, it pushes in the direction of its own expansion. We don’t understand it simply because we don’t know the purpose of creation; we only feel life straining in ourselves and see it thrashing others about as they devour each other. Life seeks to expand in an unknown direction for unknown reasons.What are we to make of creation in which routine activity is for organisms to be tearing others apart with teeth of all types - biting, grinding flesh, plant stalks, bones between molars, pushing the pulp greedily down the gullet with delight, incorporating its essence into one’s own organization, and then excreting with foul stench and gasses residue. Everyone reaching out to incorporate others who are edible to him. The mosquitoes bloating themselves on blood, the maggots, the killer-bees attacking with a fury and a demonism, sharks continuing to tear and swallow while their own innards are being torn out - not to mention the daily dismemberment and slaughter in “natural” accidents of all types: an earthquake buries alive 70 thousand bodies in Peru, a tidal wave washes over a quarter of a million in the Indian Ocean. Creation is a nightmare spectacular taking place on a planet that has been soaked for hundreds of millions of years in the blood of all creatures. The soberest conclusion that we could make about what has actually been taking place on the planet about three billion years is that it is being turned into a vast pit of fertilizer. But the sun distracts our attention, always baking the blood dry, making things grow over it, and with its warmth giving the hope that comes with the organism’s comfort and expansiveness.
The world economy would collapse if a significant number of people were to realize and then act on the realization that it is possible to enjoy many if not most of the things that they enjoy without first having to own them.
When selecting a one-night stand, a heterosexual woman who is materialistic is a trillion times more likely to choose a sexually unattractive poor man who seems rich over a sexually attractive rich man who seems poor.
Getting through life without a lot of money, possessions, and/or friends is admirable, especially if it is by choice.
The second most dangerous thing about money is that it leaves most of the people who have a lot of it with the unshakable belief that they are intelligent and well informed. The most dangerous thing about it is that it leaves most of the people who do not have a lot of money with the very same belief.
Some people will insult your intelligence by suddenly being nice or nicer to you once you make it … or they think you have.
Most of the very few people who would choose a good heart over riches would eventually use that to either make a lot of money, or attract men or women who are rich.
The capitalist and consumerist ethics are two sides of the same coin, a merger of two commandments. The supreme commandment of the rich is ‘Invest!’ The supreme commandment of the rest of us is ‘Buy!’ The capitalist–consumerist ethic is revolutionary in another respect. Most previous ethical systems presented people with a pretty tough deal. They were promised paradise, but only if they cultivated compassion and tolerance, overcame craving and anger, and restrained their selfish interests. This was too tough for most. The history of ethics is a sad tale of wonderful ideals that nobody can live up to. Most Christians did not imitate Christ, most Buddhists failed to follow Buddha, and most Confucians would have caused Confucius a temper tantrum. In contrast, most people today successfully live up to the capitalist–consumerist ideal. The new ethic promises paradise on condition that the rich remain greedy and spend their time making more money and that the masses give free reign to their cravings and passions and buy more and more. This is the first religion in history whose followers actually do what they are asked to do. How though do we know that we'll really get paradise in return? We've seen it on television.
La historia no ha cambiado. Hace mil anos ellos eran los duenos del mundo. Hoy en dia lo siguen siendo. Claro, lo tienen que compartir con los grandes magnates de la tierra, esos que controlan el petroleo, las drogas, la tecnologia y por supuesto la television y la radio. La Iglesia domina los miedos y la promesa de la salvacion; las grandes empresas tambien manipulan los miedos y los paliativos para estos: la satisfaccion de las necesidades basicas - y las no tan basicas que hoy en dia parecen primordiales: carro, casa, belleza y entretenimiento - , una via directa al consimismo. Ambos en busca de lo mismo, la minipulacion del pueblo que los lleva a la gallina de los huevos de oro: el dinero de las masas. No es causalidad que la gente no quiera pensar. La Iglesia se encargo por siglos de esto, evitando la lectura de cualquier cosa que no fuese su religion. Desde Aristoteles, Ovidio, Pitagoras, Platon, Socrates, Antistenes, Heraclito, hasta Voltaire, Huxley, Hesse, Sade, Maquiavelo, Rousseau, Nietzsche, Dumas, entre otros, fueron censurados.
We know – it has been measured in many experiments – that children with strong impulse control grow to be better adjusted, more dependable, achieve higher grades in school and college and have more success in their careers than others. Success depends on the ability to delay gratification, which is precisely what a consumerist culture undermines. At every stage, the emphasis is on the instant gratification of instinct. In the words of the pop group Queen, “I want it all and I want it now.” A whole culture is being infantilised.
A customer facing crucial decisions: What should I wipe myself with? What should I brush with? His personal hygiene was deteriorating rapidly as he stared at the rows of possibilities, sweating profusely. Would he ever bathe again?
Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.
We typically misunderstand what's wrong about consumerism. It's not that it makes us love material things too much. To be a good consumer, you have to desire to get lots of things, but you must not love any of them too much once you have them. Consumerism needs children who do not stay attached to their toys for very long and learn to expect the next round of presents as soon as possible. When consumerism succeeds, our attachments are shallow, easily broken, so we can move on to the next thing we're supposed to get. Being a good consumer means desiring new things, not cherishing old ones. And the new things you're supposed to desire are not always material things. Spirituality is now a consumerist enterprise, too.
Most people do not mind having a house that is smaller and/or a car that is cheaper than their neighbours’, as long as they each earn and have more money than their neighbours, and, equally important, their neighbours know that.
We have glorified wealth and freedom so much that it is impossible for most of us to truly believe that a man can truly be happy in a shack or within the confines of a prison cell.
It used to be that rebels were the type who wore leather jackets, rode motorcycles, smoked cigarettes and drank cheap domestic beer. Today’s rebels are people who look at their world critically and observe the ensnaring patterns of the consumeristic lifestyle." (Life Hacks, p.50
Because he has finally realized that it is it and not him that is loved by the woman he loves, many a man is jealous of his own car, house, wardrobe, or salary.
Many a woman is in a relationship with or married to her man not because she loves him but only because she likes men like him.
Many a woman would not be in a relationship with or married to her man, if he earned half of what he earns; and many a man would not be in a relationship with or married to his woman, if he earned twice as much as he earns.
Some people will each start investing more of their salary on ‘their’ house and spending less of it on ‘their’ car or cars only when they start being able to take ‘their’ house to work, funerals, weddings, etc.
In much the same way, motherhood has become the essential female experience, valued above all others: giving life is where it's at. "Pro-maternity" propaganda has rarely been so extreme. They must be joking, the modern equivalent of the double constraint: "Have babies, it's wonderful, you'll feel more fulfilled and feminine than ever," but do it in a society in freefall in which waged work is a condition of social survival but guaranteed to no one, and especially not to women. Give birth in cities where accommodation is precarious, schools have surrendered the fight and children are subject to the most vicious mental assault through advertising, TV, internet, fizzy drink manufacturers and so on. Without children you will never be fulfilled as a woman, but bringing up kids in decent conditions is almost impossible.
You swallow hard when you discover that the old coffee shop is now a chain pharmacy, that the place where you first kissed so-and-so is now a discount electronics retailer, that where you bought this very jacket is now rubble behind a blue plywood fence and a future office building. Damage has been done to your city. You say, ''It happened overnight.'' But of course it didn't. Your pizza parlor, his shoeshine stand, her hat store: when they were here, we neglected them. For all you know, the place closed down moments after the last time you walked out the door. (Ten months ago? Six years? Fifteen? You can't remember, can you?) And there have been five stores in that spot before the travel agency. Five different neighborhoods coming and going between then and now, other people's other cities. Or 15, 25, 100 neighborhoods. Thousands of people pass that storefront every day, each one haunting the streets of his or her own New York, not one of them seeing the same thing.
But even in the much-publicized rebellion of the young against the materialism of the affluent society, the consumer mentality is too often still intact: the standards of behavior are still those of kind and quantity, the security sought is still the security of numbers, and the chief motive is still the consumer's anxiety that he is missing out on what is "in." In this state of total consumerism - which is to say a state of helpless dependence on things and services and ideas and motives that we have forgotten how to provide ourselves - all meaningful contact between ourselves and the earth is broken. We do not understand the earth in terms either of what it offers us or of what it requires of us, and I think it is the rule that people inevitably destroy what they do not understand.
I look forward to seeing more and more people willing to resist the direction the world is moving in, a direction where our personal experiences are irrelevant, that we are defective, that our communities are not important, that we are powerless, that our future is determined, and that the highest level of humanity is expressed through what we choose to buy at the mall.
The paramount doctrine of the economic and technological euphoria of recent decades has been that everything depends on innovation. It was understood as desirable, and even necessary, that we should go on and on from one technological innovation to the next, which would cause the economy to "grow" and make everything better and better. This of course implied at every point a hatred of the past, of all things inherited and free. All things superceded in our progress of innovations, whatever their value might have been, were discounted as of no value at all.
Marriage, in what is evidently its most popular version, is now on the one hand an intimate 'relationship' involving (ideally) two successful careerists in the same bed, and on the other hand a sort of private political system in which rights and interests must be constantly asserted and defended. Marriage, in other words, has now taken the form of divorce: a prolonged and impassioned negotiation as to how things shall be divided. During their understandably temporary association, the 'married' couple will typically consume a large quantity of merchandise and a large portion of each other.The modern household is the place where the consumptive couple do their consuming. Nothing productive is done there. Such work as is done there is done at the expense of the resident couple or family, and to the profit of suppliers of energy and household technology. For entertainment, the inmates consume television or purchase other consumable diversion elsewhere.There are, however, still some married couples who understand themselves as belonging to their marriage, to each other, and to their children. What they have they have in common, and so, to them, helping each other does not seem merely to damage their ability to compete against each other. To them, 'mine' is not so powerful or necessary a pronoun as 'ours.'This sort of marriage usually has at its heart a household that is to some extent productive. The couple, that is, makes around itself a household economy that involves the work of both wife and husband, that gives them a measure of economic independence and self-employment, a measure of freedom, as well as a common ground and a common satisfaction. (From "Feminism, the Body, and the Machine")
With modern technology it is the easiest of tasks for a media, guided by a narrow group of political manipulators, to speak constantly of democracy and freedom while urging regime changes everywhere on earth but at home. A curious condition of a republic based roughly onthe original Roman model is that it cannot allow true political parties to share in government. What then is a true political party: one that is based firmly in the interest of a class be it workers or fox hunters. Officially we have two parties which are in fact wings of a common party of property with two right wings. Corporate wealth finances each. Since the property party controls every aspect of media they have had decades to create a false reality for a citizenry largely uneducated by public schools that teach conformity with an occasional advanced degree in consumerism.
Now, sorcery rules the world. Of course, most don't call it sorcery; indeed, many would be horrified by such a notion. Instead, they use words like ideology, politics, defence, security, patriotism, commerce, industry, marketing, consumerism and belief. But where there is power-seeking, especially power over others or for oneself, though also over oneself, and be it wittingly or unwittingly conjured up, make no mistake: there is sorcery afoot. It just comes in different shades and colours, that's all.
Today we live in a society that seems to be less and less concerned with reality. We drink instant coffee and reconstituted orange juice. We buy our vegetables on cardboard trays covered with plastic. But perhaps the most dehumanizing thing of all is that we have allowed the media to call us consumers--ugly. No! I don't want to be a consumer. Anger consumes. Forest fires consume. Cancer consumes.
The child tends to be stripped of all social influences but those of the market place, all sense of place, function and class is weakened, the characteristics of region and clan, neighborhood or kindred are attenuated. The individual is denuded of everything but appetities, desires and tastes, wrenched from any context of human obligation or commitment. It is a process of mutilation; and once this has been achieved, we are offered the consolation of reconstituting the abbreviated humanity out of the things and the goods around us, and the fantasies and vapors which they emit. A culture becomes the main determinant upon morality, beliefs and purposes, usurping more and more territory that formerly belonged to parents, teachers, community, priests and politics alike.
Psychotherapy and counselling should make people aware of themselves and of the difficulties which they face. This then gives them the freedom to choose for themselves. In this sense, unlike behaviour therapy, psychotherapy is value-free: no advice, suggestions or recriminations are given. Indeed the only value of psychotherapy is respect for the individual. Such respect, however, in a mechanistic and objectifying society ... becomes a political act.
The more people have time to experience the joys of creativity, the less they will be consumers, especially of mass-produced culture. I see that as a kind of new wealth that counts for more than owning material things. I also see art as something people will do rather than consume, and do it as a natural part of their lives; creative endeavors are a form of profound spiritual satisfaction.
We are not consumers. For most of humanity’s existence, we were makers, not consumers: we made our clothes, shelter, and education, we hunted and gathered our food.We are not addicts. “I propose that most addictions come from our surrendering our real powers, that is, our powers of creativity.” We are not passive couch potatoes either. “It is not the essence of humans to be passive. We are players. We are actors on many stages…. We are curious, we are yearning to wonder, we are longing to be amazed… to be excited, to be enthusiastic, to be expressive. In short to be alive.” We are also not cogs in a machine. To be so would be to give up our personal freedoms so as to not upset The Machine, whatever that machine is. Creativity keeps us creating the life we wish to live and advancing humanity’s purpose as well.
Joanna Macy writes that until we can grieve for our planet we cannot love it—grieving is a sign of spiritual health. But it is not enough to weep for our lost landscapes; we have to put our hands in the earth to make ourselves whole again. Even a wounded world is feeding us. Even a wounded world holds us, giving us moments of wonder and joy. I choose joy over despair.
By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual.
Because we lack a divine Center our need for security has led us into an insane attachment to things. We really must understand that the lust for affluence in contemporary society is psychotic. It is psychotic because it has completely lost touch with reality. We crave things we neither need nor enjoy. 'We buy things we do not want to impress people we do not like'. Where planned obsolescence leaves off, psychological obsolescence takes over. We are made to feel ashamed to wear clothes or drive cars until they are worn out. The mass media have convinced us that to be out of step with fashion is to be out of step with reality. It is time we awaken to the fact that conformity to a sick society is to be sick. Until we see how unbalanced our culture has become at this point, we will not be able to deal with the mammon spirit within ourselves nor will we desire Christian simplicity.
...those thoroughly incorporated within the inexorable logic of the market and its demands find that there is little time and space in which to explore emancipatory potentialities outside what is marketed as 'creative' adventure, leisure, and spectacle. Obliged to live as appendages of the market and of capital accumulation rather than as expressive beings, the realm of freedom shrinks before the awful logic and the hollow intensity of market involvements
The violence of hierarchy is the violence that the powerful use against the dispossessed to keep them subordinated. As an example, the violence committed for wealth is socially invisible or committed at enough of a distance that its beneficiaries don't have to be aware of it. This type of violence has defined every imperialist war in the history of the US that has been fought to get access to "natural resources" for corporations to turn into the cheap consumer goods that form the basis of the American way of life.
We have created a manic world nauseous with the pursuit of material wealth. Many also bear their cross of imagined deprivation, while their fellow human beings remain paralyzed by real poverty. We drown in the thick sweetness of our sensual excess, and our shameless opulence, while our discontent souls suffocate in the arid wasteland of spiritual deprivation.
Now, it’s true that some of the protesters are oddly dressed or have silly-sounding slogans, which is inevitable given the open character of the events. But so what? I, at least, am a lot more offended by the sight of exquisitely tailored plutocrats, who owe their continued wealth to government guarantees, whining that President Obama has said mean things about them than I am by the sight of ragtag young people denouncing consumerism.
Now, it so happens that our culture—or lack of it, for our culture is in a state of flux and crisis—places a high value on materialism, and, by extension, greed. Our culture’s emphasis on greed is such that people have become immune to satisfaction. Having acquired one thing, they are immediately ready to desire the next thing that might suggest itself. Today, the object of desire is no longer satisfaction, but desire itself.
If nonsatiety were the natural state of human nature then aggressive want-stimulating advertising would not be necessary, nor would the barrage of novelty aimed at promoting dissatisfaction with last year's model. The system attempts to remake people to fit its own presuppositions. If people's wants are not naturally insatiable we must make them so, in order to keep the system going.
And that discovery would betray the closely guarded secret of modern culture to the laughter of the world. For we moderns have nothing of our own. We only become worth notice by filling ourselves to overflowing with foreign customs, arts, philosophies, religions and sciences: we are wandering encyclopaedias, as an ancient Greek who had strayed into our time would probably call us. But the only value of an encyclopaedia lies in the inside, in the contents, not in what is written outside, in the binding or the wrapper. And so the whole of modern culture is essentially internal; the bookbinder prints something like this on the cover: “Manual of internal culture for external barbarians.” The opposition of inner and outer makes the outer side still more barbarous, as it would naturally be, when the outward growth of a rude people merely developed its primitive inner needs. For what means has nature of repressing too great a luxuriance from without? Only one,—to be affected by it as little as possible, to set it aside and stamp it out at the first opportunity. And so we have the custom of no longer taking real things seriously, we get the feeble personality on which the real and the permanent make so little impression. Men become at last more careless and accommodating in external matters, and the [Pg 34] considerable cleft between substance and form is widened; until they have no longer any feeling for barbarism, if only their memories be kept continually titillated, and there flow a constant stream of new things to be known, that can be neatly packed up in the cupboards of their memory.
All of us somehow felt that the next battleground was going to be culture. We all felt somehow that our culture had been stolen from us – by commercial forces, by advertising agencies, by TV broadcasters. It felt like we were no longer singing our songs and telling stories, and generating our culture from the bottom up, but now we were somehow being spoon-fed this commercial culture top down.
The human animal is a beast that dies and if he's got money he buys and buys and buys and I think the reason he buys everything he can buy is that in the back of his mind he has the crazy hope that one of his purchases will be life everlasting!--Which it never can be....
For myself, I wouldn't have lifted a finger to own a Rolex, a pair of Nikes or a BMW Z3; in fact, I had never succeeded in identifying the slightest difference between designer goods and non-designer goods. In the eyes of the world, I was clearly wrong. I was aware of this: I was in a minority, and consequently in the wrong. There had to be a difference between Yves Saint-Laurent shirts and other shirts, between Gucci moccasins and Andre moccasins. I was alone in not perceiving this difference; it was an infirmity which I could not cite as grounds for condemning the world. Does one ask a blind man to set himself up as an expert on post-impressionist painting? Through my blindness, however involuntary, I set myself apart from a living human reality powerful enough to incite both devotion and crime. These youths, through their half-savage instincts, undoubtedly discerned the presence of beauty; their desire was laudable, and perfectly in keeping with social norms; it was merely a question of rectifying the inappropriate way in which it was expressed.
So much about life in a global economy feels as though it has passed beyond the individual's control--what happens to our jobs, to the prices at the gas station, to the vote in the legislature. But somehow food still feels a little different. We can still decide, every day, what we're going to put into our bodies, what sort of food chain we want to participate in. We can, in other words, reject the industrial omelet on offer and decide to eat another.
In many cases you are not buying a product but an “identity enhancer.” Designer labels are primarily collective identities that you buy into. They are expensive and therefore “exclusive.” If everybody could buy them, they would lose their psychological value and all you would be left with would be their material value, which likely amounts to a fraction of what you paid.
Whom one is speaking to - or which aspect of their character - fundamentally determines the meaning and consequences of an exhortation. 'Indulge Your Desires' comes across very differently on a billboard advertising SUVs than it does spray-painted across the broken windows of an SUV dealer. It follows that what you say is not nearly as important as how and when you say it.
Governments are deemed to succeed or fail by how well they make money go round, regardless of whether it serves any useful purpose. They regard it as a sacred duty to encourage the country’s most revolting spectacle: the annual feeding frenzy in which shoppers queue all night, then stampede into the shops, elbow, trample and sometimes fight to be the first to carry off some designer junk which will go into landfill before the sales next year. The madder the orgy, the greater the triumph of economic management.
On the way from the Renaissance to our days we have enriched our experience, but we have lost the concept of a Supreme Complete Entity which used to restrain our passions and our irresponsibility. We have placed too much hope in political and social reforms, only to find out that we were being deprived of our most precious possession: our spiritual life. In the East, it is destroyed by the dealings and machinations of the ruling party. In the West, commercial interests tend to suffocate it. This is the real crisis.
The first enslaving illusion is the idea that people are born to be consumers and that they can attain any of their goals by purchasing goods and services....What people do or make but will not or cannot put up for sale is as immeasurable and as invaluable for the economy as the oxygen they breathe.
To eat in a monastery refectory is an exercise in humility; daily, one is reminded to put communal necessity before individual preference. While consumer culture speaks only to preferences, treating even whims as needs to be granted (and the sooner the better), monastics sense that this pandering to delusions of self-importance weakens the true self, and diminishes our ability to distinguish desires from needs. It's a price they're not willing to pay.
If I were asked to name the deadliest subversive force within capitalism--the single greatest source of its waning morality--I should without hesitation name advertising. How else should one identify a force that debases language, drains thought, and undoes dignity? If the barrage of advertising, unchanged in its tone and texture, were devoted to some other purpose--say the exaltation of the public sector--it would be recognized in a moment for the corrosive element that it is. But as the voice of the private sector it escapes this startled notice. I mention it only to point out that a deep source of moral decay for capitalism arises from its own doings, not from that of its governing institutions.
Late modern society is principally concerned with purchasing things, in ever greater abundance and variety, and so has to strive to fabricate an ever greater number of desires to gratify, and to abolish as many limits and prohibitions upon desire as it can. Such a society is already implicitly atheist and so must slowly but relentlessly apply itself to the dissolution of transcendent values. It cannot allow ultimate goods to distract us from proximate goods. Our sacred writ is advertising, our piety is shopping, our highest devotion is private choice. God and the soul too often hinder the purely acquisitive longings upon which the market depends, and confront us with values that stand in stark rivalry to the only truly substantial value at the center of the social universe: the price tag.
It's simple,' Kat told them. 'You bombard them with images of what they ought to be, and you make them feel grotty for being the way they are. You're working with the gap between reality and perception. That's why you have to hit them with something new, something they've never seen before, something they aren't. Nothing sells like anxiety.
The ultimate goal of technology, the telos of techne, is to replace a natural world that’s indifferent to our wishes — a world of hurricanes and hardships and breakable hearts, a world of resistance — with a world so responsive to our wishes as to be, effectively, a mere extension of the self.
Suppose every photo of me ever taken was an infinitesimal piece? Every magazine ad, every negative, every frame of motion picture film - another tiny molecule of me, stolen away to feed an audience that is *never* satiated. And when someone is fully consumed - vampirized - they move on, still hungry, to pick their next victim by making him or her a star. That's why they're called consumers. ("Red Light")
I know I’m not the patron saint of etiquette and me attitude stinks of arse, but at least I don’t dictate to nay cunt how they ought to spend their days. There are six billion of us on this rock. Why should we all like vanilla ice cream, wear supermarket denim and set our alarm clocks for the nine to five grind?
If time could run backward, like a film in reverse, we would see this mess reassemble itself into lush green hills and moss-covered ledges of limestone. The streams would run back up the hills to the springs and the salt would stay glittering in underground rooms.
The creek that was once a fishery for Atlantic salmon, a swimming hole for kids, and a focal point of community life now runs as brown as chocolate milk. Allied Chemical and its successors deny any role in the formation of the mudboils. They claim it was an act of God. What kind of God would that be?
But I need to remember that the grief is the settlers’ as well. They too will never walk in a tallgrass prairie where sunflowers dance with goldfinches. Their children have also lost the chance to sing at the Maple Dance. They can’t drink the water either.
We have constructed an artifice, a Potemkin village of an ecosystem where we perpetrate the illusion that the things we consume have just fallen off the back of Santa’s sleigh, not been ripped from the earth. The illusion enables us to imagine that the only choices we have are between brands.
Confronted with this double madness of the labourers killing themselves with over-production and vegetating in abstinence, the great problem of capitalist production is no longer to find producers and to multiply their powers but to discover consumers, to excite their appetites and create in them fictitious needs.
A conscience that is forbidden to operate in the choice of goals for economic activity is not conscience in the sense in which any moralist, pagan or Christian, has every understood the term. And the family (which [Michael] Novak regards as vital to the spirit of democratic capitalism) is precisely the place where the noncapitalist values have to be learned, where one is not free to choose his company and where one is not free to pursue self-interest to the limit. Because capitalism pursues the opposite goals - freedom of each individual to choose and pursue his own ends to the limit of his power - the disintegration of marriage and family life is one of the obvious characteristics of advanced capitalist societies.
The ideological blackmail that has been in place since the original Live Aid concerts in 1985 has insisted that ‘caring individuals’ could end famine directly, without the need for any kind of political solution or systemic reorganization. It is necessary to act straight away, we were told; politics has to be suspended in the name of ethical immediacy. Bono’s Product Red brand wanted to dispense even with the philanthropic intermediary. ‘Philanthropy is like hippy music, holding hands’, Bono proclaimed. ‘Red is more like punk rock, hip hop, this should feel like hard commerce’. The point was not to offer an alternative to capitalism - on the contrary, Product Red’s ‘punk rock’ or ‘hip hop’ character consisted in its ‘realistic’ acceptance that capitalism is the only game in town. No, the aim was only to ensure that some of the proceeds of particular transactions went to good causes. The fantasy being that western consumerism, far from being intrinsically implicated in systemic global inequalities, could itself solve them. All we have to do is buy the right products.
In neo-classical economic theory, it is claimed without evidence that people are basically self-seeking, that they want above all the satisfaction of their material desires: what economists call "maximising utility". The ultimate objective of mankind is economic growth, and that is maximized only through raw, and lightly regulated, competition. If the rewards of this system are spread unevenly, that is a necessary price. Others on the planet are to be regarded as either customers, competitors or factors of production. Effects upon the planet itself are mere "externalities" to the model, with no reckoning of the cost - at least for now. Nowhere in this analysis appears factors such as human cooperation, love, trust, compassion or hatred, curiosity or beauty. Nowhere appears the concept of meaning. What cannot be measured is ignored. But the trouble is that once our basic needs for shelter and food have been met, these factors may be the most important of all.
We seldom consider how much of our lives we must render in return for some object we barely want, seldom need, buy only because it was put before us...And this is understandable given the workings of our system where without a job we perish, where if we don't want a job and are happy to get by we are labeled irresponsible, non-contributing leeches on society. But if we hire a fleet of bulldozers, tear up half the countryside and build some monstrous factory, casino or mall, we are called entrepreneurs, job-creators, stalwarts of the community. Maybe we should all be shut away on some planet for the insane. Then again, maybe that is where we are.
The only grown-up other than Jacob who ever came into his schoolroom was Eli Willard.School was in session one day when the Connecticut itinerant reappeared after long absence, bringing Jacob's glass and other merchandise. Jacob seized him and presented him to the class. 'Boys and girls, this specimen here is a Peddler. You don't see them very often. They migrate, like the geese flying over. This one comes maybe once a year, like Christmas. But he ain't dependable, like Christmas. He's dependable like rainfall. A Peddler is a feller who has got things you ain't got, and he'll give 'em to ye, and then after you're glad you got 'em he'll tell ye how much cash money you owe him fer 'em. If you ain't got cash money, he'll give credit, and collect the next time he comes 'round, and meantime you work hard to git the money someway so's ye kin pay him off. Look at his eyes. Notice how they are kinder shiftly-like. Now, class, the first question is: why is this feller's eyes shiftly-like?
Our culture has bred consumers and addicts. We eat too much, buy too much, and want too much. We set ourselves on the fruitless mission of filling the gaping hole within us with material things. Blindly, we consume more and more, believing we are hungry for more food, status, or money, yet really we are hungry for connection.
Do an overwhelming number of respected scientists believe that human actions are changing the Earth's climate? Yes. OK, that being the case, let's undermine that by finding and funding those few contrarians who believe otherwise. Promote their message widely and it will accumulate in the mental environment, just as toxic mercury accumulates in a biological ecosystem. Once enough of the toxin has been dispersed, the balance of public understanding will shift. Fund a low level campaign to suggest any threat to the car is an attack on personal freedoms. Create a "grassroots" group to defend the right to drive. Portray anticar activists as prudes who long for the days of the horse and buggy. Then sit back, watch the infotoxins spread - and get ready to sell bigger, better cars for years to come.
If you can't reuse or repair an item, do you ever really own it? Do you ever really own it? Do you ever develop the sense of pride and proprietorship that comes from maintaining an object in fine working order?We invest something of ourselves in our material world, which in turn reflects who we are. In the era of disposability that plastic has helped us foster, we have increasingly invested ourselves in objects that have no real meaning in our lives. We think of disposable lighters as conveniences -- which they indisputably are; ask any smoker or backyard-barbecue chef -- and yet we don't think much about the tradeoffs that that convenience entails.
Deciding we won't drive to that chain grocery store and buy that imported pineapple is a path to liberation. Deciding to walk to the farmers' market and buy fresh, local peas is like spitting in the eye of the industries that control us. Every act of refusal is also an act of assent. Every time we way no to consumer culture, we say yes to something more beautiful and sustaining. Life is not something we go through or that happens to us; it's something we create by our own decisions.
The marriage of reason and nightmare that dominated the 20th century has given birth to an ever more ambiguous world. Across the communications landscape move the spectres of sinister technologies and the dreams that money can buy. Thermo-nuclear weapons systems and soft-drink commercials coexist in an overlit realm ruled by advertising and pseudo-events, science and pornography. Over our lives preside the great twin leitmotifs of the 20th century – sex and paranoia…In a sense, pornography is the most political form of fiction, dealing with how we use and exploit each other, in the most urgent and ruthless way.
Are we to conclude that these chief gods, Zeus and Yahweh, did not wish humankind to have moral consciousness and the arts of civilization? It is a mystery indeed.The most obvious explanation is that the creative artist and poet and saint must fight the actual (as contrasted to the ideal) gods of our society—the god of conformism as well as the gods of apathy, material success, and exploitative power. These are the “idols” of our society that are worshiped by multitudes of people.
In my room, I looked around at all the pieces of my life, neat and tidy on their little shelves, my clothes and books and telephones, my shoes and hair barrettes, and tried to care about them. Mine, mine, mine. But they were only things, things that could have belonged to anyone.
When the marketplace became crowded with scores of similar products that mostly did what they were supposed to do, companies focused less on selling that product, and more on selling you a relationship with the product, and a means of announcing your own identity.
We buy things. We wear them or put them on our walls, or sit on them, but anyone who wants to can take them away from us. Or break them....Long after he's dead, someone else will own those stupid little boxes, and then someone after him, just as someone owned them before he did. But no one ever thinks of that: objects survive us and go on living. It's stupid to believe we own them. And it's sinful for them to be so important.
The different strategies and visions of ‘reformists’ and ‘radicals’ are not the only subject of major debate within lesbian, gay, bisexual and queer politics. The fact is that only a tiny minority of non-heterosexuals are involved in any sort of political activism. Various writers and activists have noted with rising alarm an almost mass depoliticisation of lesbian and gay communities in the 1990s. The crass commercialism of the gay scene and the rise of the so-called pink pound and of ‘lifestyle’ as a signifier of sexual identity (and human worth) has allowed huge profits to be reaped. Playing on the insecurities of people sells ‘packages’ which can include everything from ‘gay apartments’ to ‘gay holidays’ and ‘gay clothes’ to designer drugs.
I apologize to my priestess. I underestimated her. I equated her with the global media, which is where I found those easily digestible raw materials for my banal and bourgeois account of My Life with Poor Terminal Celestine. There are so many blogs and articles in the 'Living' sections of online newspapers pouring out the synthetic emotions and the mundane details and the shocking bodily consequences of any disease you can think of or even invent. Honestly, Celestine and I felt we had to fully understand the phenomenon of the internet, because consumerism and the internet had fused, they had become one thing, even though on a certain level it was anathema to us, noxious to the strange, introverted, and, yes, relentlessly snob personal culture we had spent years developing together. But also we realized we needed the net in order to understand what was the basic human condition, what a current human being really was, because we had lost touch with that, our students made that clear to us, and so we were also using the internet to research our roles playing normal human beings.
If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.
Because of this false idea, they devised an aesthetic belief in making the exterior of an object a reflection of the practical functions of the interior and of the constructive idea. Yet these analyses of utility and necessity that, according to their beliefs, should be the basis for the construction of any object created by humanity become immediately absurd once we analyze all the object being manufactured today. A fork or a bed cannot come to be considered necessary for humanity's life and health, and yet retain a relative value.They are 'learned necessities.' Modern human beings are suffocating under necessities like televisions, refrigerators, etc. And in the process making it impossible to live their real lives. Obviously we are not against modern technology, but we are against any notion of the absolute necessity of objects, to the point even of doubting their real utility.'Asger Jorn