Companies preach creativity, hire for conformity and call consultants when they fail who tell them to be more creative.

... they only trusted the wisdom of people brighter and more worldly than themselves when it was expressed in the vocabulary and style of rural idiots. In his guise as Brazenydol, he had once had a contract with DARPA to teach a team of physicists the basic terminology of tractor pulls so that they could give an acceptable explanation of omniwavelength stealth to a Congressional committee that didn’t understand tractor pulls, either.

If consultants followed their own advice, they wouldn't tell anyone.