But in the military you don't get trusted positions just because of your ability. You also have to attract the notice of superior officers. You have to be liked. You have to fit in with the system. You have to look like what the officers above you think that officers should look like. You have to think in ways that they are comfortable with.The result was that you ended up with a command structure that was top-heavy with guys who looked good in uniform and talked right and did well enough not to embarrass themselves, while the really good ones quietly did all the serious work and bailed out their superiors and got blamed for errors they had advised against until they eventually got out.That was the military.

Your mission statement, vision statement, core values, and service standards provide a clear focus for all while keeping your team humble and hungry. It creates that family environment in which your employees enjoy coming to work and dealing with the challenges they face each day.

If your culture is how you do business internally, your brand is what people believe about you externally.

You can’t be “it” for everyone. In fact, if you try to please everyone, you will please no one, especially yourself.

Your company culture is made up of the family rules ofyour business that establish consistent expectations among all.

When you create a company culture, you are drawing your lines in the sand for you, first & then for anyone else who does business with you.

All businesses begin and end with their company culture.

You want how you do business to be consistent among all team members, including partners, management, employees, and even vendors.

Your company culture is the internal foundation on which everything in your business builds.

To gain your share of the market, you must show how your company is different and how your culture produces a unique experience for your customers, leaving no room for competition. And that, Bombshell, is your brand.

When you have a strong company culture it will shine through your brand and you can authentically say, “This is what our brand is about.

Creating a company culture is the first operational step in becoming a bold, brave fempreneur. It creates certainty, a road map and stability.

Your mission statement outlines why your company exists. It doesn’t have to be all fancy-pants, just a clear statement of what you do.

While a mission statement speaks to why a company exists, a vision statement communicates what you want to accomplishin the future.

Values are the measuring stick for howyou make decisions in business: goal setting, employee conduct, recognition, discipline—everything.

Love is the surprising emotion that company builders cannot ignore.

The key difference between captain and coach? The latter’s opportunities for influence come at moments when play isn't happening,

Your culture is the birthplace of your brand.

Service standards create the standard of expectation that you and all team members follow when interacting with customers.

A Bombshell commands attention for her business with a strong culture, consistent branding, and simple, no-to-low cost marketing.

Find another solution. That’s how you move toward success.

To stay vigorous, a company needs to provide a stimulating and challenging environment for all these types: the dreamer, the entrepreneur, the professional manager, and the leader. If it doesn't, it risks becoming yet another mediocre corporation.

If a stranger saying we are "dependable" activates the reward system, imagine what praise from a boss, a parent, or even an unaccomplished slightly older graduate student will do. Of course, we all know that praise is a good thing, as long as it isn't too unconditional, but until very recently, we had no idea that praise taps into the same reinforcement system in the brain that enables cheese to help rats learn to solve mazes. And positive social regard is a renewable resource. Rather than having less of something after using it, when we let others know we value them, both parties have more.