Men most often know what they want, yet they are not always sure how they feel. Women most often know how they feel, yet they may not always know what they want.

Look for all of the possible missteps in the following scenario. My friend Amy arrived at a consultation with her Hispanic business partner. The African American woman to whom they were delivering their presentation was a long-time friend of her partner’s. Her partner was greeted with a hug and Amy was greeted with a handshake. The meeting was a great success.As it came to a close, the two friends hugged. With enthusiastic affection, Amy went to hug the African American client. The woman took a step, turned her shoulder to block the hug, and looked at Amy with dismissive anger. It was almost a defensive move. Her partner, recognizing this, put her arm around Amy to soften the situation and make light of the inappropriate gesture. Everything turned out fine, but Amy was baffled by the barrier. She was confused by the woman’s reaction since their interaction had been cordial and positive. She wondered if she had been socially insensitive or culturally inappropriate. After much reflection, however, she realized that she had simply been too quick to assume familiarity. Thankfully, she earned and learned the lesson quickly to become more aware. Amy eventually earned the trust of her client and secured her valuable business.

In 1966, American anthropologist Edward T. Hall specified four distinct distance zones to describe the perception of physical space around us. Understanding these zones and honoring their invisible boundaries will give you a sixth sense about another person’s “space” as well as your own.Intimate Zone (less than 2’) —This zone represents our personal space and is reserved for the most trusted and loved people in our lives. Touching, hugging, standing side by side, and engaging in private conversations is common and encouraged. When an interloper violates this personal space, great discomfort and awkwardness can be created. What to do? Take a step back or sideways.Personal Zone (2’-4’) —This is the distance for interaction with good friends, family, social gatherings, or parties. It's an easy and relaxed space for talking, shaking hands, gesturing, laughing and making faces. Social Zone (4’-12') —This zone seems to be an appropriate distance for casual friends, colleagues, and acquaintances to interact. It is the comfortable distance we maintain while interacting or addressing large groups of people.Public Zone (over 12’) —This is the distance we keep from strangers or persons with little acquaintance. It provides the greatest distance between people. This is a safe space that still allows us to experience community and belonging with new people.

12 Ways to Improve & Project Confident Posture1. Go people watching. Note how you interpret the different postures you observe. This will expand your awareness of how posture impacts first impressions and will help you become more aware of yours.2. Stand in front of a mirror to see what other people are seeing. Are your shoulders level? Are your hips level? Do you appear aligned? Are you projecting confidence or timidity?3. Take posture pictures to provide you with points of reference and a baseline over time. Look at past photos of yourself.4. Stand with your back against a wall and align your spine.5. Evenly balance on both feet, spaced hip-width apart.6. Take yoga or Pilates classes to strengthen your core muscles, improve flexibility, and balance, all which support your posture.7. Consciously pull your shoulders back, stand erect with chin held high.8. Practice tucking in your stomach, pulling your shoulders back, raising your chin, and looking straight ahead.9. Sit up straight without being rigid.10. Enter a room like you belong there or own it.11. Stand with an open stance to be welcoming and approachable.12. Angle your body towards the person to whom you are speaking. Angling your body away may signify that you are indifferent, fearful, putting up a barrier, or trying to get away from them.

13 Simple Ways to Deliver Service Beyond Self1. Make it Easy for People to Do Business with You.2. Be an Awesome, Sincere Listener. 3. Listen to Customers’ Words and tone of voice, body language, and how they feel. Ask questions, listen, and meet them on their level. Explain, guide, educate, assist and do what is necessary to help them get the information they need to fully understand regarding their question or issue.4. Show Enthusiasm. Greet customers with genuine interest. Give them your best. Think, act, and talk with positive enthusiasm and you will attract positive results. Your attitude is contagious!5. Identify and Anticipate Needs. Most customer needs are more emotional rather than logical. 6. Under Promise & Over Deliver. Apply the principle of “Service Beyond Self” . . . give more than expected. Meet and exceed their expectations. If you can’t serve their needs, connect them with whoever can. 7. Make them Feel Important.Our deepest desire is to feel important. People rarely care how much you know until they know how much you care. Use their names, find ways to compliment them—and be sincere. 8. Take Responsibility for their Satisfaction.Do whatever is necessary to help them solve their problems. Let them know that if they can’t find answers to their questions to come back to you for help.9. Treat your TEAM well. Fellow colleagues are your internal customers and need a regular dose of appreciation. Thank them and find ways to let them know how important they are. Treat your colleagues with respect; chances are they will have a higher regard for customers. 10. Choose an Attitude of Gratitude. Gratitude changes your perspective and helps you appreciate the good rather than simply taking it for granted.11. Perform, Provide and Follow-Up.Always perform or provide your service in a spirit of excellence and integrity. If you say you’re going to do something—DO IT! There is tremendous value in being a resource for your customer. If you can help them to succeed, they are more likely to help you succeed. 12. Use Gracious Words. "Thank you, thank you very much.

12 Simple Ways to Deliver Service Beyond Self1. Make it Easy for People to Do Business with You.2. Be an Awesome, Sincere Listener. 3. Listen to Customers’ Words and tone of voice, body language, and how they feel. Ask questions, listen, and meet them on their level. Explain, guide, educate, assist and do what is necessary to help them get the information they need to fully understand regarding their question or issue.4. Show Enthusiasm. Greet customers with genuine interest. Give them your best. Think, act, and talk with positive enthusiasm and you will attract positive results. Your attitude is contagious!5. Identify and Anticipate Needs. Most customer needs are more emotional rather than logical. 6. Under Promise & Over Deliver. Apply the principle of “Service Beyond Self” . . . give more than expected. Meet and exceed their expectations. If you can’t serve their needs, connect them with whoever can. 7. Make them Feel Important.Our deepest desire is to feel important. People rarely care how much you know until they know how much you care. Use their names, find ways to compliment them—and be sincere. 8. Take Responsibility for their Satisfaction.Do whatever is necessary to help them solve their problems. Let them know that if they can’t find answers to their questions to come back to you for help.9. Treat your TEAM well. Fellow colleagues are your internal customers and need a regular dose of appreciation. Thank them and find ways to let them know how important they are. Treat your colleagues with respect; chances are they will have a higher regard for customers. 10. Choose an Attitude of Gratitude. Gratitude changes your perspective and helps you appreciate the good rather than simply taking it for granted.11. Perform, Provide and Follow-Up.Always perform or provide your service in a spirit of excellence and integrity. If you say you’re going to do something—DO IT! There is tremendous value in being a resource for your customer. If you can help them to succeed, they are more likely to help you succeed. Use Gracious Words. "Thank you, thank you very much.