Experts in ancient Greek culture say that people back then didn't see their thoughts as belonging to them. When ancient Greeks had a thought, it occurred to them as a god or goddess giving an order. Apollo was telling them to be brave. Athena was telling them to fall in love. Now people hear a commercial for sour cream potato chips and rush out to buy, but now they call this free will.At least the ancient Greeks were being honest.

Since the end of the postwar economic boom, certain strategies have been intensified to stimulate consumption, especially strategies aimed at American youth that project sexual activity as instant fulfillment and violence as the locus of machismo identity. This market activity has contributed greatly to the disorientation and confusion of American youth, and those with less education and fewer opportunities bear the brunt of this cultural chaos.