When in court, the primary role of lawyers is not to prove or disprove innocence; unbeknown to almost all lawyers and their clients, it is to save the court time.
Being a mercenary, though... Hey, we just go wherever there's a mixture of money and trouble, and everyone in the galaxy is a potential customer.Even the people you're paid to shoot at?Well, yeah. There are customers we serve, and customers we service.-Captain Kevyn Andreyasn & General Tagon
Nothing consoles and comforts like certainty does.
Customers loves certainty, make sure you give it to them.
Hug your customers but also offer handshake to your competitors.
People often ask if I pay my speakers to speak. No I don’t. If you are able to explain the benefits of the virtual summit to the speaker (which we address in chapter 5) then it will be easy for you to get the caliber of speakers you want.
Do not compromise on the quality and your customers will not negotiate on the price.
When I was bartering to gain clients, I was self-sabotaging my business. I wasn’t making money, and the promised “exchange of advertising” wasn’t helping to grow my business.
Every leader is different. Every bench is different. Every business is different. So while the complexities change, the work of coaching stays the same keep your clients at the center of the work, push them to use their strengths more and to temper their weaknesses, and illuminate blind spots because these are what really get in the way.