Missional leaders not only feel the burden of God's mission but they also act on the burden and act upon it sacrificially. Leading a missional church is not for the faint of heart. It takes courage to push yourself beyond your comfort zone and to lead the church beyond it personal limits. Brokenness, inner turmoil and sacrifice will always be part of the missional leader's life.
Keep at it! Remember marketing is building a relationship! If you use marketing for a year and stop, you cut off your relationship with the larger community. Then you will have to re-start the relationship all over again. The old adage “it takes six to stick” is proven true over and over again. I realized this in year three of our church plant. I think of the hundreds of people that came to our services that had no connection with me or our people because we were willing to build a sustained relationship with them through marketing.
Entrepreneurs are favored in neoliberal contexts because they prize ingenuity, self-invention, adaptation, dispensing with establishment hierarchies, and self-mastery. Church planting can be read as a religious incarnation of late modernity's entrepreneurial disposition.
Every church has a marketing plan! The only difference is that some are better than others! When I think of marketing I think of building a relationship with those within reach of your ministry who know nothing about your church or are disconnected from your people.