What Kate wore, whether on the street or the red carpet was much cooler to them than what she modelled. Her paparazzi photos were becoming indistinguishable from her editorials.

Anna Wintour hadn't been to any of McQueen's shows, and McQueen didn't like it. McQueen said American Vogue could borrow the dress only if they flew it to New York and back, in its own seat, with an escort. It was a fuck-you and they took it, and the dress was shot by Richard Avedon. "Fashion people haven't got any brains," McQueen said.