America: It's like Britain, only with buttons.

On a shirt, every button has its own button-hole. Fix a button elsewhere and your dressing goes crazy and nasty! On earth, everyone has his/her dreams. You have your own. Fix yourself there and your life will be fully fulfilled!

Some websites are completely optimized for simple conversion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.

Some websites are completely optimized for simple conver- sion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.

The outfit, tight in places, and loose in some, says as much in the buttons as it does in cuffs.