Nobody thought the direct business model would work. But work it did, and spectacularly. Until it didn’t. And therein lies the tale.

Our business model has been to partner with bigger firms and team on projects to gain experience. A bigger firm always enhances my smaller firm’s position.

By digitizing a traditionally analog business model or process, we're effectively turning it into bits and atoms and enabling an infinite variety of possibilities.

I started the business with a simple question: How can we make the process of buying a computer better? The answer was: Sell computers directly to the end customer. Eliminate the reseller's markup and pass those savings on to the customer.

Just as a fish doesn't know it is wet, so companies often can't see or feel the very opportunities where they are swimming