Good communication has just a little to do with eloquence. It's character that makes it more successful. Harsh words nicely articulated are sharp enough to kill your brand!
As a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; “that business minded people can meet there easily!" Your dream must be situated where they can meet people!
Make a good gallery! Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos in their minds.