Ain’t nobody gonna separate from theircold hard cash unless they have an unresolved problem, so ifyou want to make money, you have to be incredibly clearabout what problem(s) you solve.

The only difference between Patriotism and Brand loyalty is that the latter doesn't kill you.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Customers don't just want another cool product or service, they want to have an experience worth sharing